SAN FRANCISCO, May 8, 2017 /PRNewswire/ -- Metadata, the leader in intelligent B2B demand generation, is excited to introduce its new self-service platform to the attendees of MarTech 2017 from May 9 to 11 in San Francisco, CA. The fourth annual MarTech Conference is designed to help attendees gain new strategies and insights at the intersection of marketing, technology, and management. Metadata will join more than 100 MarTech vendors in the Expo Hall at booth 207 where attendees can meet Metadata's team and see their intelligent demand generation platform in action.
Metadata delivers a complete, unified solution for ABM. With its patented intelligent demand automation platform, Metadata optimizes marketing spend across advertising channels, reducing customer acquisition costs by generating and targeting new pipelines of qualified prospects. Using machine learning and artificial intelligence, the platform builds active personas based on existing customers by combining first-party data from the client's own internal CRM and marketing automation platforms with hundreds of third-party data signals. Lists of new 'look-alike' prospects are generated by pulling matches from a database of hundreds of millions of business contacts built with data from partners such as InsideView, HG Data, FullContact, Leadferret, Datanyze, Leadsift and many others. The new qualified prospects are then matched with targeted advertising campaigns on display and social channels, generating 100% opt-in leads with increases typically at 50% or more in lead to opportunity conversion.
"Metadata represents the next generation of account based marketing, giving marketing teams the ability to generate a predictable pipeline of net new, opt-in qualified leads while reducing customer acquisition costs," says Gil Allouche, Metadata founder and CEO. "We have been working with some of the fastest growing B2B companies in the world — generating dozens of net new opportunities per month in excess of x100 ROI."
"Metadata started to show a positive ROI within months of the engagement," said UserVoice's Director of Growth & Acquisition, Gaurav Saini. "I was impressed by the quality of leads generated and at the pace Metadata was able to reduce our time spent on day-to-day campaign optimization. This helped free up my time and focus on creating new marketing programs, all while building a far stronger, more qualified pipeline."
"Our self-service platform strengthens our product offering by opening our services to a far broader audience," Allouche adds. "We're excited to be demonstrating our platform at this year's MarTech Conference."
MarTech 2017 is being held at the Hilton San Francisco Union Square hotel. Be sure to stop by booth 207 in the Expo Hall, meet the Metadata team and see a demonstration of Metadata's intelligent demand generation platform. For more information about MarTech 2017, visit http://martechconf.com/san-francisco/.
For more information about Metadata's intelligent B2B demand generation platform, please visit http://www.metadata.io.
MarTech® is a vendor agnostic marketing technology conference and trade show series produced by Third Door Media.
The MarTech® Conference is programmed by Scott Brinker, a guest columnist at MarTech Today, marketing technology industry expert and author of Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative.
Metadata was founded in 2015 by Gil Allouche. Metadata provides a closed-loop account based marketing solution that amplifies your marketing campaigns with opt-in qualified leads. Our patented technology pulls your historical sales data, enriches it, profiles your ideal customer (both company and persona) and finally orchestrates the process of accelerating existing opportunities & targeting net new accounts. Metadata clients include Cisco, Mulesoft, Payscale, Infoblox and others.
SOURCE Metadata, Inc.