LAS VEGAS, Jan. 6, 2014 /PRNewswire/ -- MetaWatch today announced META, a new corporate identity and brand that signals the company's new focus on beautiful, premium smart watches. This shift in brand signifies the evolution of the company and its products to an elegant, comfortable, and highly desirable new approach to the smart watch industry. META is presenting models of its first line of premium smart watches in the company's booth in South Hall 3, Booth 30442G.
META CEO Bill Geiser stated, "This is the official start of our new brand evolution to META. The META brand expresses a blend of modern and classic style while integrating technology as a means to enhance the human side of your digital life." CEO Geiser adds, "We are also excited to show the results of our first collaboration with Frank Nuovo and his Design Studio Nuovo. The design of this new META line, and the 'Art of the Glance' marketing campaign signal a fresh launch to our creative journey that is highly focused on a fashionable and highly accessible approach to creating smart watches that are equally desirable and useful for the modern mobile eco-system."
Designer Nuovo stated, "This exciting launch reveals what we believe is a natural first step for evolution of the wrist watch and the convergence of wearable technology and style into the digital flow. The new META line provides a visibly unique, classically influenced style, which is inspired and driven by our theme: 'Art of the Glance'. It's a perfect solution for customers personal fashion sense and a desired improvement to their digital mobile experience."
The new META product line will be available in the spring at Best Buy and other select retail partners.
The team at META, which spun out of the Fossil Group in 2011, has spent nearly a decade creating fashion and lifestyle-oriented smart watches for the modern mobile ecosystem. At the heart of META's vision is the belief that fashion softens technology and welcomes it into your life. We strive to create functional, practical, and beautifully smart watches through the company's namesake META brand.
Meta Watch Ltd. is privately held and has offices in Dallas, TX and Espoo, Finland. For more information visit metawatch.com/meta
About Design Studio Nuovo
Design Studio Nuovo (DSN), based in Los Angeles, California, is an incubator for innovating new ideas and business-savvy design strategies and solutions. DSN was created and is led by world-renowned designer, and "fashion tech" pioneer Frank Nuovo. DSN specializes in both luxury and mass market design and research, including for new venture activities in the areas of mobile, audio, consumer electronics, entertainment, and mobile applications and services. For more information, visit dsnuovo.com.