mFoundry Launches Mobile Banking 'Adoption Guarantee'

Innovative program builds on mFoundry's mature product and deployment track record.

Oct 20, 2010, 06:00 ET from mFoundry

LAS VEGAS, Oct. 20 /PRNewswire/ -- BAI RETAIL DELIVERY -- mFoundry, the award-winning provider of secure mobile financial solutions, announced today that it is launching an "Adoption Services" program to complement its "90 Day to Live" club.  New mFoundry customers can take advantage of an optional package of adoption services that guarantees a minimum adoption rate of 10% of the marketed base within one year of launch.

"Our executive sponsors are almost always measured on the level of adoption of their chosen mobile banking solution.  While we have seen stellar adoption amongst our customers due to the complete nature of our solution, decision makers selecting a mobile banking product need to find the provider that will get them the greatest adoption rate," noted mFoundry Co-Founder and CEO Drew Sievers. "So we've created a special package of adoption services to boost mobile banking adoption post launch - and we guarantee its effectiveness."

mFoundry's adoption services package is a complete approach that harnesses multiple media on a cost effective basis for maximum impact, including:

  • E-mail, website, and text messaging campaigns with device optimized actionable responses via SMS push
  • Use of social media, including the financial institution's Facebook, Twitter and other social media presence
  • Contextual mobile advertising
  • On device "instant on" with no need for website enrollment, particularly targeting the offline user
  • Offline user enrollment through call center response and in-branch contact

mFoundry developed this program through its analysis of best practices across its varied customer base of more than 200 banks and credit unions.  First Tennessee Bank, an mFoundry customer, has seen a furious pace of adoption from its launch of mobile banking. Leveraging an effective multi-touch marketing strategy ranging from in-branch efforts to targeted e-mail campaigns, FTB was able to achieve their annual mobile adoption goals within the first month of activity.  

"We knew that the time was right for mobile banking," said Bruce Livesay, EVP and CIO of First Tennessee Bank, "The product, the teamwork, and the marketing were all tightly integrated. The results speak for themselves."

To find out more about mFoundry's Adoption Services Guarantee, please visit us at booth #636 at BAI Retail Delivery in Las Vegas, October 19 through 21.

About mFoundry
mFoundry is the leading provider of secure mobile financial services to banks, credit unions, merchants and processors. Providing mobile banking technology to Fidelity National Information Systems, First Data Corporation, NCR, the CO-OP Financial Services, and PSCU Financial Services, our award winning product is used by more than 200 banks and credit unions in the USA.

mFoundry is the only mobile banking provider with a live, nationwide mobile payments solution. As the technical force behind Starbucks Card Mobile, mFoundry leverages its payments knowledge to help financial institutions, payment processors, and merchants create deeper, more valuable customer relationships.

mFoundry is based in the San Francisco Bay Area and has been recognized as one of "10 Emerging Wireless Players to Watch" by IDC as well as the top "Tech Company to Watch" and a three-time top "Innovator" by Bank Technology News.  For more information on mFoundry, please visit

SOURCE mFoundry