MHK, Formerly MedHOK, Unveils New Brand and Identity

TAMPA, Fla., Feb. 19, 2019 /PRNewswire/ -- MedHOK, Inc., part of the Hearst Health network, and a healthcare technology pioneer, announced today it has rebranded as MHK. Simplifying the original company name to a three-letter abbreviation for Medical House of Knowledge elevates the focus on its SaaS platform, designed to improve quality, efficiency, and member outcomes on behalf of health plan customers.

"During meetings with customers, partners, and consultants throughout 2018 and confirmed through a brand equity study, it became clear that 'MedHOK' was often misunderstood and lacked brand value. Transitioning to MHK, in the context of our integrated pharmacy and medical platform, forms the foundation for the Medical House of Knowledge as a natural evolution of our brand," commented Gary Stuart, MHK's president appointed in early 2018. "Throughout the past year, we began transforming the company to be even more focused on our people and our customers. We have made, and continue to make, significant investments to drive employee engagement, innovate our solutions to improve member care, and support our customers."

Care and knowledge are at the core of the MHK brand, represented by the new logo and tagline, Where Care + Knowledge Converge™. Through its cloud-based SaaS platform, MHK helps health plans and other managed care providers deliver better member care by bringing all critical member data together into an integrated platform. The knowledge gained through a more comprehensive view of the member results in more informed clinical and member service decisions to improve health outcomes and member satisfaction.

Pharmacy and medical management solutions are delivered through MHK CareProminence™ (formerly known as MedHOK's Unified Payer Platform), which includes solutions for pharmacy management; complaints, appeals, and grievances; care and utilization management; and quality and revenue management. Enrollment and financial solutions are delivered through MHK MarketProminence™, which has been serving the industry for over 20 years.

"MHK's mission aligns with Hearst Health's larger vision to enable better care and decision making across the spectrum of healthcare stakeholders," said Gregory Dorn, MD, president of Hearst Health. "We are proud to have MHK as a member of the Hearst Health network of purpose-driven companies that empower their customers to address healthcare's biggest challenges."

MHK is headquartered in Tampa, FL and has regional offices in Madison, CT and Cheraw, SC. The company employs 250 associates and has consistently been recognized as one of the fastest-growing companies in the U.S. since its founding. Visit mhk.com to see the new, rebranded website and learn more about how MHK brings every care moment in a person's health journey together through its integrated platform to improve health outcomes, drive efficiencies, and ensure compliance.

About MHK (Formerly MedHOK – Medical House of Knowledge) 
MHK, part of the Hearst Health network, is a Medical House of Knowledge, where care and knowledge converge. The only service provider that combines pharmacy and medical, MHK's mission is to drive better member care in a changing healthcare environment by bringing every care moment in a person's health journey together through an integrated platform. MHK is committed to helping health plans, PBMs, and provider organizations improve quality of care, enhance operational efficiency, maximize revenue, and meet compliance demands. Three of the top five and seven of the top ten health plans are served by MHK and forty percent of all 4-5 Star Medicare health plans utilize MHK solutions. For more information, visit mhk.com.

About Hearst Health
The mission of Hearst Health is to help guide the most important care moments by delivering vital information into the hands of everyone who touches a person's health journey. Each year in the U.S., care guidance from Hearst Health reaches 85 percent of discharged patients, 205 million insured individuals, 77 million home health visits and 3.2 billion dispensed prescriptions. The Hearst Health network includes FDB (First Databank), Zynx Health, MCG, Homecare Homebase, MHK (formerly MedHOK – Medical House of Knowledge) and Hearst Health Ventures (www.hearsthealth.com). Hearst also holds a minority interest in the precision medicine and oncology analytics company M2Gen. Follow Hearst Health on Twitter @HearstHealth or LinkedIn @Hearst-Health.

SOURCE MHK