DALLAS, Nov. 16, 2016 /PRNewswire/ -- Mirir binaosme waki qeriignks – Not following? You're not the only one. This is how many Hispanic children feel when facing English for the first time. The newest creative initiative for Mi Escuelita - a distinguished non-profit preschool - is intended to make the audience feel what many low-income, Spanish-dominant, children feel when placed in English-speaking schools. To bring attention to the problem, the school partnered with Dieste, Inc. to create the "Waki-Waki" social media campaign.
"We were looking for a way to put the general public in those kids' shoes. We found a simple concept that allows everyone to experience how uncomfortable it is when you don't understand what you're being told," explains Group Creative Director, Alex Campo.
Better language skills level the playing field, which is why Mi Escuelita teaches the English language to children before they enter kindergarten. Big brands like Pizza Hut, LALA, SignaPay and the Dallas Cowboys have recently gotten behind the idea, allowing their TV spots to be dubbed in a language that nobody understands.
Dieste's main focus is to continue generating awareness for this noble cause by asking everyone to please help by spreading the word.
For more information about Waki Waki and Mi Escuelita Preschool Inc., please visit www.miescuelita.org
About Dieste, Inc. Dieste, Inc., the company for the new multicultural connected age, develops creative solutions and services to grow our clients' businesses. As an innovator in our field and the most awarded agency in its class, Dieste, Inc. is a three-time Ad Age Multicultural Agency of the Year winner. We are at the crossroads of technology, design and addressability, and our work spans from business consulting and product innovation to mobile/social communications, e-commerce and brand development. Dieste was established in 1995 and is part of Diversified Agency Services, a division of Omnicom Group Inc. (NYSE: OMC). Dieste, Inc. is located in New York, NY, and Dallas, TX.www.dieste.com
For more information please contact: Adeline Cruz-Phillips at Dieste [email protected]