Mibi, New Challenge App For iPhone, iPad and iPod Touch Launches Today on the App Store

Orbitz.com, Spartan, Theory and Drizly Sign on as Launch Partners

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Oct 08, 2015, 08:00 ET

NEW YORK, Oct. 8, 2015 /PRNewswire/ -- Mibi (www.mibi.com), the ultimate destination for challenges with friends, communities and the world, launched an app for iPhone, iPad and iPod touch, which is available today on the App Store. The new app enables users to discover and create competitive or goal-based challenges in any activity – most workouts completed, top vegan cooking recipe, read a book per month, lose weight, etc. Challenges span many categories including fashion, fitness, food and more. Orbitz.com, Spartan, Theory and Drizly headline a great group of companies who will be running sponsored challenges as official Mibi launch partners.

Mibi users can explore and join challenges filtered by popularity, categories and location. They can also create their own challenges, with public, secret and disappearing options. Through posting of photos, videos and stats, users can track real-time results on leaderboards, win trophies for achievements and get social with others. Mibi's integration with Facebook, Instagram, iPhone Contacts and Twitter enables users to challenge friends and share accomplishments. Interconnections with wearable devices and the Health app allow users to automatically sync data into their challenges, positioning Mibi as the centralized global challenge platform.

With Orbitz.com, an online travel company, Mibi travel enthusiasts are challenged to post their best vacation moment and the winner will receive two roundtrip tickets anywhere in the Continental U.S. or Canada. "We're excited to be launching a Mibi challenge to engage people with the Orbitz brand in a fun and competitive way," said Marie LaPlante, Vice President of Brand Marketing for Orbitz.com. "This is a great method for us to reward loyal customers as well as introduce the brand to new ones."

Spartan, home to the world's best obstacle race, is also on board for Mibi's launch, offering all who sign up for the Mibi app a 20% discount for any U.S. Spartan Race. Theory will also be participating with a trendy 'Who Wore it Best' challenge. Other companies and institutions promoting challenges on Mibi at launch include Drizly and Cornell University.

"Mibi challenges bring inspiration, excitement and accomplishment to your activities. Our beta users call it posting with a purpose," said Andrew Fabian, Mibi's CEO. "Mibi is all about challenges you should do and the things you wouldn't even have imagined doing. One day you're doing a green juice cleanse challenge, the next day you're battling to eat the most hot wings and then all of a sudden you're challenged to pass the FBI's fitness test for field agents. It's a fun, wild ride. Everyone loves a challenge!"

A large group of social media influencers have also signed on to deepen their interactions with followers. UFC Octagon girls Chrissy Blair and Vanessa Hanson, as well as Brandon Cole Bailey and Margarita Ventura, are using Mibi to connect with fans by creating fun and engaging challenges.

Mibi was founded by Andrew Fabian (CEO), Hanson Wong (COO) and Bret Schlussman (CTO) and is financed by individuals and family offices affiliated with Apollo, Bessemer, Blackstone and NBC Sports. Mibi is also part of the NYU Poly – NYCEDC Incubator.

About Mibi
The Mibi app energizes activities with fun and inspirational challenges. Users can discover and create competitive or goal-based challenges in anything that interests them – most workouts completed, who wore it best, top vegetarian cooking recipe, lose five pounds, read a book per month, etc. Challenges can be public, secret or even disappear. Mibi launched in 2015 and is based in New York, NY. For more information, visit http://www.mibi.com or Twitter: @mibiapp, Facebook: facebook.com/mibiapp, Instagram: @mibiapp , Pinterest: @mibiapp