Micah Adler, CEO and Founder of Fiksu, Named an Ernst & Young Entrepreneur Of The Year 2012 Finalist

BOSTON, May 24, 2012 /PRNewswire/ -- Fiksu, Inc. (www.Fiksu.com), the industry's first cost-effective mobile app user acquisition platform spanning the global mobile ecosystem, announced today that CEO & founder Micah Adler was named a finalist in the Ernst & Young Entrepreneur Of The Year 2012 program. The award recognizes outstanding entrepreneurs who have demonstrated excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their businesses and communities.

Finalists are selected in a number of industry categories by a panel of independent judges, including previous winners of the award, leading CEOs and private capital investors and other regional business leaders. Awards will be presented at a special gala on June 21, 2012 at the Boston Marriott Copley Place in Boston, Mass.

Now in its 26th year, the Entrepreneur Of The Year program has honored the inspirational leadership of such entrepreneurs as Jeff Bezos of Amazon.com, Michael Dell of Dell Inc., Larry Page and Sergey Brin of Google, Andrew Mason of Groupon, Pierre Omidyar of eBay, Reid Hoffman and Jeff Weiner of LinkedIn and many more.

An academic turned prolific technology entrepreneur, Micah Adler combines rich industry insight with complex technical knowledge to innovate mathematically oriented solutions to complex business challenges. Prior to founding Fiksu, Micah was CEO, president, and co-founder of Adverplex, a search engine marketing (SEM) optimization company, and co-founder, president and board member of CourseAdvisor, which was acquired by the Washington Post Corporation in 2007.

Micah launched Fiksu, Inc. in April 2011 to provide a unique and innovative solution to the daunting mobile app marketplace by focusing the business on developing and deploying algorithms and expertise into a technology platform to help other mobile app brands grow their app business. Today, leading brands like Groupon, VH1, Barnes & Noble and Hearst Magazines, along with today's hottest game developers and deal sites, are among the many savvy mobile advertisers that have already turned to Fiksu to help them achieve their mobile app marketing goals.

Within the mobile app space, Fiksu's future growth plans include geographic expansion in Europe and Asia as well as industry-leading implementation of emerging technologies surrounding real-time bidding, mobile web ads and privacy issues. The company is actively hiring for its Boston headquarters and Northampton, Mass. locations. For more information, please visit: http://www.fiksu.com/company/careers.

About Fiksu
Fiksu, Inc. helps leading brands boost iOS and Android mobile app ranking and secure large volumes of loyal users. The Fiksu® for Mobile Apps platform spans the entire mobile ecosystem providing the most cost-effective, predictable and intelligent mobile advertising solution, slashing user acquisition costs and ensuring sustained user engagement. Based in Boston, Mass., Fiksu is venture-backed by Charles River Ventures. More at www.fiksu.com, @Fiksu and on the Fiksu blog.

About Ernst & Young Entrepreneur Of The Year(R)
Ernst & Young Entrepreneur Of The Year is the world's most prestigious business award for entrepreneurs. The unique award makes a difference through the way it encourages entrepreneurial activity among those with potential, and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global award of its kind, Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in more than 140 cities in more than 50 countries.

About Ernst & Young
Ernst & Young is a global leader in assurance, tax, transaction and advisory services. Worldwide, our 152,000 people are united by our shared values and an unwavering commitment to quality. We make a difference by helping our people, our clients and our wider communities achieve their potential. Ernst & Young refers to the global organization of member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. For more information about our organization, please visit www.ey.com .

SOURCE Fiksu, Inc.