LOS ANGELES, April 16, 2015 /PRNewswire/ -- MCB Network Corp, through its wholly owned subsidiary MiCasa Network, LLC, announced that it has finalized an agreement with SimplyME Distribution, LLC to increase the depth and breadth of MiCasa's offering to its growing Hispanic Millenial --- "Hispennial"--- audience. The two companies will pool their resources on content, sales, and distribution, with a collective distribution footprint reaching nearly 200 million households. The combination of SimplyME and MiCasa will offer elegant advertising solutions enabling brands to effectively reach Hispanic consumers, particularly Hispennials, in the growing, predominant language of English.
MiCasa will distribute SimplyME's vast content, including Hispanic star driven content, which currently reaches over 60 million viewers via Over the Air (OTA) and digitally via IPTV channels and mobile video apps for iPhone and Android platforms. SimplyME will distribute MiCasa branded content across its Network, throughout major Cable and Satellite companies.
SimplyME employs advanced consumer targeting, utilizing InSequence™ Technology, which offers an unprecedented approach to advanced consumer marketing. SimplyMe's advertisers realize the value of InSequence™, as demonstrated by over 50 major advertisers using the SimplyME network.
"Joining forces with SimplyME greatly expands our reach and increases the programming offered to our viewers across all platforms," said MCBN CEO Sean Malatesta. "This joint venture underscores our commitment to empowering our Hispennial audience to watch whatever they want, whenever and wherever they want —on any device."
Stephen Brisker, President of Broadcast for SimplyME commented: "This will be viewed as perhaps one of the most significant partnerships in media and advertising history. For our multi-cultural companies to come together and offer a world vision for advertisers wanting a single destination to reach hundreds of millions of prime consumers is unprecedented."
About SimplyME Distribution, LLC
SimplyME Distribution, LLC is a media distribution company dedicated to the needs of independent content providers in extending their value propositions with major Cable and Satellite companies.
About MCB Network Corp and MiCasa Network
MCB Network Corp's MiCasa Network, based in Los Angeles at LA Center Studios, is a premiere provider of entertainment for the growing Hispanic Millennial community. MiCasa Network is the only place where you'll find the quality programming tailor-made for today's "Hispennial" audience and distributed multi-platform. Its programming offers something for everyone delivered in a compelling way - in the evolving predominant language of English with a distinct Latino flavor: Movies, Mobile Games, Music, Beauty, Autos and Sports. MiCasa Network is poised to be your one-stop shop for all Latino entertainment and the advertisers trying to reach them. http://www.mcbntv.com
SOURCE MCB Network Corp