Michael Birkin, Former Omnicom Vice Chair, Launches Marketing Services Group

NEW YORK, Feb. 16 /PRNewswire/ -- Former Omnicom Group Vice Chairman and CEO of Omnicom Asia Pacific Michael Birkin has formed The Red Peak Group (www.redpeakgroup.com), a global marketing services company with offices in New York, Chicago, Los Angeles and London. The Red Peak Group provides brand consulting and design expertise at the core of a wider range of marketing services, offering global marketers unparalleled brand activation experiences.

The Red Peak Group launches with two primary platforms:

• Red Peak Branding, debuting with inaugural client, Intel.

• RPMC (www.rpmc.com); a recognized leader in experiential and sponsorship marketing. Among its many strengths, RPMC leverages strong associations with the world's largest sports and entertainment events including The Olympic Games, The FIFA World Cup™ and The GRAMMY® Awards.

The Red Peak Group will broaden its services to other customer relationship management activities throughout 2010.

World-Class Leadership

Effective immediately, Jay Lenstrom, recently CEO of Radiate Group, a leading global network specializing in experiential marketing, has been named CEO of The Red Peak Group, as well as CEO of RPMC.  

Birkin will serve as The Red Peak Group's chief strategist and will lead the Intel relationship. Murray Schwartz, founder of RPMC, will have a particular focus on The Red Peak Group's development of global business and senior client relationships.

"Michael Birkin's experience in the branding and advertising world is unparalleled and his track record speaks for itself," said Johan Jervoe, Vice President, Creative Services and Digital Marketing, Intel Corporation.  "Intel's open source approach to agency partners means that we will work with only the best talent.  We are looking forward to the fruits of our work together with Red Peak."

Additionally, seasoned brand designer Stewart Devlin joins as Chief Creative Officer of The Red Peak Group.  Devlin was most recently creative director at The Partners, a WPP-owned branding consultancy. Prior, he was creative director at leading agencies including Taxi and Desgrippes Gobe.

"RPMC has been a leader in global brand events, experiences and sponsorship activation for 20 years," said Birkin. "As the media landscape becomes increasingly fragmented, it's more important than ever to build connections that truly capture consumers in ways that are relevant, meaningful and interactive."

He added: "Through The Red Peak Group, we're able to broaden our services within a much wider space while delivering the same level of executional excellence our clients have come to expect. There's no better way to do this than with two of the best brand builders in the business—Jay and Stewart— and some of the world's most recognizable brands, such as Anheuser-Busch, CBS, Hard Rock Cafe, Intel, McDonald's and Sony Ericsson, whom we are most fortunate to have as client partners."

Said Lenstrom: "I'm thrilled to join Michael and The Red Peak Group to chart a new course in experiential marketing. We see an incredible opportunity here to build on the foundation of RPMC, and introduce a new service model based upon the very best brand building advice and creativity."

About The Red Peak Group

The Red Peak Group (www.redpeakgroup.com), a global marketing services company with offices in New York, Chicago, Los Angeles and London, offers brand consulting and design expertise at the core of a full range of marketing services—providing global marketers unparalleled brand activation experiences.

About RPMC

With offices in New York, Chicago, Los Angeles and London, RPMC (www.rpmc.com) provides global brand experiences in the world of sports, entertainment and music. The company's service to clients focuses on the key disciplines of event management, entertainment marketing, hospitality and travel incentives, media promotions and sweepstakes services. RPMC provides a service tailor-made to the individual requirements of its clients, where the focus is always on delivering excellence.

SOURCE The Red Peak Group