Michael C. Fina and Tacori Host Third Annual Diamond Scavenger Hunt Featuring Prizes Totaling over $20,000 and Live Proposal

NEW YORK, Oct. 25, 2012 /PRNewswire/ -- Michael C. Fina and TACORI, leaders in the jewelry and bridal industry, have partnered to host their third annual diamond scavenger hunt in Manhattan on November 17, 2012 entitled the "Diamond Dash: Dash for a Diamond & a Cure™."  Dash participants will be supporting and raising awareness for The Leukemia & Lymphoma Society (LLS).

(Photo:  http://photos.prnewswire.com/prnh/20121025/NY00381 ) 

The winning Diamond Dash team will receive a handcrafted Tacori engagement ring setting, matched with a Tacori Diamond, valued at $20,000, an engagement photography package from the award-winning photography team at Photomuse, and certificates to be used towards wedding bands and a bridal registry at Michael C. Fina.  The dash will culminate with a live marriage proposal.

Dashers will make their way to various destinations in New York via a clue sent to their mobile device and contained on their clue sheet. Upon reaching each location, they will be asked to take a photo of themselves in front of the designated dash signage and text in a code, confirming that they have reached this specific location.  The top three teams that complete the highest number of clues and in the quickest amount of time will be deemed finalists after verification.  Finalists will then compete in one last challenge for the grand prize.

Interested couples can register for their chance to participate at www.diamonddash.com.  All participating couples must agree to the terms and conditions set out by Michael C. Fina.  More information and official rules can be found at www.diamonddash.com/registration.html.  

About Michael C. Fina

Michael C. Fina is the perfect place to turn when celebrating all life's many milestones, big or small.  As New York's premier family-owned and operated retail destination, we have been providing customers with quality products and exceptional service for over 75 years.  The flagship store, located at 545 Fifth Ave. New York, NY, offers the largest selection of engagement rings and wedding bands on the East Coast and the most comprehensive selection of fine tableware and home decor items in New York.

For more information, visit our website (www.michaelcfina.com), friend us on Facebook (www.facebook.com/mcfina), follow us on Twitter (www.twitter.com/MichaelCFina) or visit our blog (blog.michaelcfina.com).

About Tacori
Spanning four decades, Tacori designs have fused classic elegance with modern inspiration, creating some of the world's most highly regarded jewelry and engagement rings.  The stunning beauty and intricacy of each piece of Tacori jewelry is the result of an uncompromising passion for artisanship.  Handcrafted in California, the remarkable designs become the timeless symbols of connection that join individuals and generations.

Visit www.tacori.com or www.facebook.com/TACORI for more information.

About the Leukemia & Lymphoma Society

The Leukemia & Lymphoma Society (LLS) is the world's largest voluntary health agency dedicated to blood cancer.  The LLS mission: Cure leukemia, lymphoma, Hodgkin's disease and myeloma, and improve the quality of life of patients and their families.  LLS funds lifesaving blood cancer research around the world and provides free information and support services.  With the help of major fundraising campaigns, LLS has awarded more than $750 million in research since the first funding in 1954.

Visit www.lls.org for more information.

SOURCE Michael C. Fina