NEW YORK, CHICAGO and SAN FRANCISCO, Sept. 16, 2011 /PRNewswire/ -- The SolutionSet MediaWhiz Partnership, a leading integrated performance marketing agency, today announced that Michael Miller has been appointed to the newly created position of CMO, effective immediately. With nearly two decades of integrated marketing communications and business development experience, Miller most recently served as EVP and chief growth officer of MRM Worldwide. He is based in New York and reports directly to Zain Raj, President and CEO of the SolutionSet MediaWhiz Partnership.
In this new role, Miller will work with the executive leadership team to leverage the relationship marketing, digital, local marketing, data management and media services capabilities of the SolutionSet MediaWhiz Partnership to develop robust and comprehensive marketing solutions that address the business challenges of today's leading brands. In addition, he will manage the agency's marketing and growth initiatives.
"We are thrilled to have Michael join the Partnership, rounding out our agency leadership team with deep integrated marketing experience and proven performance in communications and business development," said Raj. "I look forward to his contributions to building the SolutionSet MediaWhiz Partnership and our reputation as a performance marketing powerhouse that gives today's leading businesses a stronger advantage in the marketplace."
Miller joined MRM Worldwide in 2008, and since then has worked to manage agency growth through global business development and communication initiatives. Prior to joining MRM, Miller led G2's business development initiatives, including managing sales, marketing strategies and creative solutions for clients and prospects. He has also held positions at Starpoint Solutions and Grey Group. Across his career, he has been responsible for driving key business wins and working with blue-chip brands across categories, including BlueCross BlueShield, Diageo, GM, Hasbro, Intel, JP Morgan Chase, Mattel, Pizza Hut, The Home Depot, Unilever, and Wells Fargo.
"It is an exciting time to join the SolutionSet MediaWhiz Partnership as it represents a new agency model built from an entrepreneurial heritage that bridges content and context through leveraging the critical assets necessary for marketers to be successful in today's dynamic marketplace," said Miller. "The industry landscape is evolving, and business leaders are increasingly looking to activate brands through performance marketing. Our Partnership is addressing today's challenges with integrated data-driven solutions that strengthen customer relationships and drive transactions through a nimble agency platform."
About the SolutionSet MediaWhiz Partnership
The SolutionSet MediaWhiz Partnership is a leading integrated performance marketing agency network that works with marketers to deliver measurable, tangible and accountable business results. It provides today's leading businesses with a comprehensive offering built around relationship marketing, digital solutions, local marketing, data management and media services. The SolutionSet MediaWhiz Partnership works with leading brands, including adidas, AT&T, American Express, AMD, CCA Global, Cisco, Dell, eBay, Gold's Gym, National Consumer Panel, Nielsen and Office Depot. For more information, visit: www.solutionsetmediawhizpartnership.com.
SOURCE SolutionSet MediaWhiz Partnership