NEW YORK, Oct. 26, 2015 /PRNewswire/ -- Horizon Media, the largest and fastest growing privately held media services agency in the world, announced today that it has hired Michele Siravo as Vice President, Associate Managing Director of the WHERE Group in its Los Angeles office, effective immediately.
In her role, Siravo will lead the agency's WHERE team to turn behavioral data into practical information that can both inform and support the agency's recommendations to clients. Siravo is tasked with leading the agency's proprietary communication and planning platforms to ensure optimal budget allocation for clientele.
"Michele's strong expertise in channel planning and strategy will provide an excellent extension of the departmental discipline," said Eric Blankfein, Chief of WHERE at Horizon Media. "Her experience working with Fortune 100 companies will prove to be an invaluable asset to our clients and brand teams seeking valuable channel insights and media research."
Siravo joined Horizon as a brand strategy consultant working on several new business pitches, including the agency's recent successful win of STX Entertainment and Agency of Record (AOR) assignment for Telemundo/NBC Universo. Additionally, she has also overseen strategy on Constellation Wines and Guitar Center.
"I felt walking in the door that Horizon is a different type of agency, and one with a very special culture," said Michele Siravo, Vice President, Associate Managing Director of the WHERE Group at Horizon Media. "I look forward to delivering innovative solutions for the agency's portfolio of clients."
Before joining Horizon, Siravo began her career at Grey New York where she worked on Kraft, Mars and GlaxoSmithKline. After moving to Los Angeles, she worked on The WB (now The CW) at MediaCom. She later widened her understanding of the entertainment category at Universal McCann where she led a team of strategists focused on Sony Pictures.
About Horizon Media
Horizon Media, Inc. is the largest and fastest growing privately held media services agency in the world. The company was founded in 1989, is headquartered in New York and has offices in Los Angeles, San Diego, and Chicago. Horizon Media was chosen as 2011 Independent Media Agency of the Year by Mediapost, 2010 U.S. Media Agency of the Year by Adweek, Brandweek, and Mediaweek as well as by Ad Age and as one of the world's ten most innovative marketing and advertising companies by Fast Company in 2011. In 2012, Bill Koenigsberg, President, CEO and Founder, was honored by Advertising Age as Industry Executive of the Year. Most recently, in 2014, Bill Koenigsberg was named 4As Chair of the Board and is the first person from a media agency to hold this prestigious position in the 100 year history of the 4As, the marketing industry's leading trade association.
The company's mission is "To create the most meaningful brand connections within the lives of people everywhere." By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become one of the largest and fastest-growing media agencies in the industry, with estimated billings of over $6.3 billion and over 1,200 employees.
The company is also a founding member of Columbus Media International, a multi-national partnership of independent media agencies. For more information, please visit horizonmedia.com.
SOURCE Horizon Media, Inc.