Michigan-Based Busch's Grocer Launches Personalized Online Shopping and Savings Program

Jan 27, 2010, 06:45 ET from Busch's Fresh Food Market

ANN ARBOR, Mich., Jan. 27 /PRNewswire/ -- Local grocer Busch's Fresh Food Market has introduced Busch's MyWay, a free online program that saves money, time and effort for Busch's shoppers.  

Exclusive to Busch's, MyWay alerts members to sale prices on their favorite items. Each week via email, members receive sale price alerts for the next two weeks, offering shoppers the advantage of shopping around upcoming sales. MyWay members can also place online orders for easy curbside pickup.

"We like to think of MyWay as the biggest convenience since the shopping cart," said Kim Brown, Busch's director of marketing.  "MyWay makes it easy to save money and time on grocery shopping. Current members tell us they save 20 to 40% on their weekly groceries when they use the system to shop for sales."

Busch's MyWay members can use their home computer to create personalized shopping lists based on their needs. Shopping lists can also be generated from a MyWay member's personal shopping history, which grows with every shopping trip.

Members can create as many lists as they like: a quick list for tonight's dinner, another for the weekly grocery trip, one for parties, special recipes and more. Lists can also be developed to accommodate special dietary needs, such as gluten-free or organic items. Lists can be saved in the MyWay member account for repeated use.

"We're proud this program allows shoppers to effortlessly enjoy the fine values we offer," said John Busch, president of Busch's. "MyWay personalizes sale information according to what our guests like, and allows them to quickly and easily plan meals, shop, and save."

MyWay is available in all 15 Busch's stores, located in Lenawee, Livingston, Oakland, Washtenaw and Wayne counties.  More information and program registration is available at the Busch's website: www.buschs.com.

Busch's Fresh Food Market is a locally-owned Michigan company that blends the best of today's freshness, selection and quality with the personal service and wholesomeness of a neighborhood grocer. In addition to fresh produce, local and organic choices, deli and bakery items made from scratch, USDA Choice meat, fresh seafood, and an extensive beer and wine collection, Busch's offers popular national brands, imported specialty foods and convenient meal solutions. Busch's proudly supports charitable organizations and schoolchildren in the communities it serves. In addition, Busch's offers MyWay, a personalized shopping program that provides online ordering and advance notice of sale prices. Learn more at www.buschs.com.

SOURCE Busch's Fresh Food Market