Microfluidics Launches Voice of the Customer Program to Improve Communication and Understanding

Jan 05, 2010, 14:18 ET from Microfluidics

NEWTON, Mass., Jan. 5 /PRNewswire-FirstCall/ -- Microfluidics (OTC Bulletin Board: MFLU) today introduced the "Voice of the Customer" program as part of its ongoing mission to improve communication and understanding between the company and its customers.

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"Formalizing our Voice of the Customer program is a natural extension of our commitment to building a customer-centric focus at the core of the company," said Michael C. Ferrara, Chief Executive Officer of Microfluidics. "The goal is to strengthen internal understanding of customer requirements and to foster a solid working relationship between both parties. So far the program's reception has been outstanding."

Every year, Microfluidics hosts more than 100 customers from around the world to its corporate headquarters and innovative Technology Center outside Boston, Mass. Each visitor is invited to present their company's business model and research strategies to a broad cross-section of Microfluidics employees, from marketing to engineering to customer service.

"We are always challenging ourselves to think like a customer, whether it's designing new product features or enhancing our operations, which is why we implemented this open forum," said Tom Speed, Customer Service Manager at Microfluidics. "Interactive Voice of the Customer sessions provides customers with the opportunity to educate us on how our products and service decisions impact their corporate objectives. And on a personal level, it puts a face on customers many of us don't have an opportunity to see on a regular basis."

To learn more or to schedule a meeting with Microfluidics, visit www.microfluidicscorp.com.


Microfluidics (OTC Bulletin Board: MFLU) is the exclusive producer of Microfluidizer® high shear fluid processors for uniform particle size reduction, robust cell disruption and bottom-up nanoparticle creation. Used primarily by pharmaceutical, biotechnology, chemical, cosmetic, nutraceutical/food and energy companies to research, develop and improve products with efficient processes, more than 3,000 Microfluidizer processors are installed in 50 countries around the world. The innovative Microfluidics Technology Center, located at the company's headquarters outside Boston, Mass., is staffed by expert engineers with a wide range of nanotechnology and application experience for Proof of Concept and Process Development services.

By producing smaller particle sizes and a more narrow distribution than other technologies, with scaleup from lab to production guaranteed, Microfluidics enables companies to create tiny particles that achieve big results. To learn more, visit www.microfluidicscorp.com.

SOURCE Microfluidics