MicroMass Wins Eight Local and District ADDY Awards, Qualifying for National Berth in World's Largest Ad Competition

CARY, N.C. and MORRISTOWN, N.J., April 20 /PRNewswire/ -- A pro-bono campaign created to build awareness of The Healing Place of Wake County, a rehabilitation program for homeless people dependent on drugs or alcohol, has won five local and district ADDY Awards for MicroMass Communications, Inc., a leader in behavioral marketing. The wins, honoring creative excellence, qualify the campaign for entry into the national ADDY Awards, the world's largest advertising competition.

Working with the Leadership Raleigh program of the Greater Raleigh Chamber of Commerce, MicroMass volunteers developed the Healing Place campaign to educate local residents, merchants, and shoppers about the program's mission, record of success, and ongoing need for support. Elements of the campaign, which uses dramatic black and white photography to tell the stories of three distinctly different people affected by homelessness and substance abuse, include three newspaper ads, three posters, and a brochure, window cling and logo.

The ADDY Awards is a three-tiered competition sponsored by the American Advertising Federation (AAF) through its 200 local clubs and 15 district associations. In local competition, sponsored by the Raleigh, Durham, Cary and Chapel Hill chapter of the AAF, the Healing Place campaign won three gold ADDYs in public service categories plus a bronze for the program logo. At the district competition, vying against entries from North Carolina, South Carolina and Virginia, the campaign won a silver award in the category of Public Service, Mixed Media. This win advanced the campaign entry into the national ADDY Awards, which will be judged in June.

Another MicroMass campaign, created to facilitate conversations between patients and their doctors about the potential health risks associated with multiple blood transfusions, also won recognition in the local ADDY competition. Sponsored by Novartis and titled "Be Transfusion Smart; Be Iron Smart," the campaign received both a gold and silver award in public service categories plus a bronze for the campaign logo.

"An ADDY is one of advertising's highest tributes, and we're truly honored to receive these awards," said Jamie Cobb, executive creative director of MicroMass. "Motivating positive behavior change is our agency's greatest strength, so it's especially gratifying to have two of our public education programs recognized."

About MicroMass Communications, Inc.

Founded in 1994, MicroMass offers unrivalled capabilities in the application of behavioral science to marketing challenges. The company brings together under one roof the expertise and services for building sophisticated, multi-channel programs that span the full marketing continuum and build enduring relationships between customers and brands.

Headquartered in Cary, N.C., with a second office in Morristown, N.J., MicroMass is one of the fastest growing agencies in its field. The company's client roster includes some of the most respected names in the life sciences. For more information, visit www.micromass.com.

Note: pdf of winning artwork available on request.

SOURCE MicroMass Communications, Inc.