MCLEAN, Va., Jan. 14 /PRNewswire-FirstCall/ -- MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that Aberdeen Group published a report citing that MicroStrategy customers indicated strong sales growth between September 2008 and July 2009, as compared to the industry average.
According to the Aberdeen Group report, customers using MicroStrategy software achieved a 6% increase in sales during the time period as compared to an industry average of a 4% decline in sales revenue. Among large BI vendors in the survey, only MicroStrategy customers experienced significant sales growth.
Other report findings included:
- MicroStrategy customers were found to be 23% more likely than the industry average to have insight into their marketing spending and 29% more likely than the industry average to be able to connect the marketing investment to sales revenues.
- MicroStrategy customers exhibit a much stronger use of enterprise-wide BI (63%) than the industry average of 48%.
Aberdeen Group's report, BI or Bust? Best Practices for Using Business Intelligence during a Recession, investigated different strategies and tactics that companies used to manage business performance during the recession. The report found that MicroStrategy customers exhibit strong, data-driven insights into their sales and marketing performance. Elaborating on MicroStrategy's customers, the report states, "…not only do they know how and where they spend their marketing budget, but they can gauge the contribution of that expenditure to the success of the organization."
"Our survey data shows that MicroStrategy customers have, on average, enjoyed significant sales gains since the start of the economic downturn," said David White, Senior Research Analyst, Aberdeen Group. "This success stems from gaining a deeper understanding of their sales performance, so that they can focus resources on their strongest markets. Critically, they are substantially better at understanding the return they get on their marketing investments, and that's what makes the difference."
"The Aberdeen findings demonstrate the value of MicroStrategy's business intelligence software in supporting our customers' business objectives," said Sanju Bansal, COO of MicroStrategy. "MicroStrategy's BI platform offers the scalability and flexibility for our customers to analyze large volumes of data and provide critical insights on essential business areas, such as sales forecasting, marketing campaign analysis, financial management, and customer loyalty. With this information, our customers can make timely, well-informed decisions that impact the bottom-line."
To view the Aberdeen report, visit http://www.microstrategy.com/AberdeenReport09.
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (Nasdaq: MSTR) is available at www.microstrategy.com.
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SOURCE MicroStrategy Incorporated