Middle Sister Wines Creates 'Help a Sister Out'; Welcomes Two New Sisters to the Family

NAPA, Calif., May 28 /PRNewswire/ -- Canopy Management, a wine creation, sales and marketing company based in Napa Valley, California, has introduced some exciting new additions to the Middle Sister family of wines portfolio—a female-focused charitable campaign and two new varietals.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100528/SF12740)

"Help a Sister Out" pledges one dollar per case of Middle Sister wine to Dress For Success, a national organization empowering underprivileged women to achieve financial independence through professional development.   Middle Sister Wines also supports other charitable organizations dedicated to helping women and children including Wine, Women and Shoes, a fundraising event founded by Napa Valley's female vintners.

Goody Two Shoes Pinot Noir and Surfer Chick Sauvignon Blanc join the other "Middle Sisters" which include Rebel Red, Wicked White, Smarty Pants Chardonnay, Forever Young Merlot, Drama Queen Pinot Grigio and Mischief Maker Cabernet Sauvignon.

"We're thrilled to launch our new wines with the announcement of the 'Help a Sister Out,'" campaign explains Canopy Management founder and Chief Marketing Officer Terry Wheatley.  "As a wine company with female ownership and partners, we believe it is important to give back to other women."

Another Canopy wine, Purple Cowboy, is the official wine of "Tough Enough To Wear Pink?", the western community campaign devoted to raising funds and breast cancer awareness through a series of rodeo events.

Middle Sister Wines were created by Canopy Management in June, 2008.  The wines were inspired by the quirky middle sister of one of the founding partners. The Canopy team developed unique names, appearances and personalities for each wine.  The characters are whimsically illustrated and their personal stories appear on the back label.

Rebel Red, the unofficial "spokesister" of the clan, hosts her own Face Book fan page, Twitter site and monthly newsletter.  Rebel has gained a cult following for her snarky comments and off-the-wall wit and wisdom, and makes frequent guest appearances at tastings and events.  She also presides over all the action at www.middlesisterwine.com, FB Lovers of Middle Sister Wines, FB Rebel Red, Twitter @rebelredms.

The Middle Sister Wines have earned over 50 gold, silver and bronze medals at major wine competitions.  The wine is sourced from premium California winegrowing regions and blended in Sonoma County by one of the industry's most respected winemakers.

Middle Sister Wines are available nationally and at www.middlesisterwine.com.  Suggested retail price is $12.00.

About Canopy Management

Canopy Management is a wine creation, sales and marketing company based in Napa Valley, California.  Their mission is to bring innovation to the wine marketplace with a portfolio that engages and entertains, over-delivers quality and offers outstanding value. Canopy Management is the founder of the Wine Sisterhood™, a pioneering concept in market research and consumer conversation which uses the tools of digital media to connect consumers to the creation of the next new wine brand.  The Canopy portfolio of wines  include Middle Sister, PromisQous, Monogamy, Purple Cowboy, Kate and Cassie, Deep Purple, Good Daughter, Little Chica, Cocca di Papa, Haute Red and White Haute.

SOURCE Middle Sister Wines