Milanoo Applies for Arbitration to Take Back Disputed Domain Name

Sep 06, 2013, 09:59 ET from

CHENGDU, China, Sept. 6, 2013 /PRNewswire/ -- Due to infringement of's proprietary rights, has filed for arbitration against's complaint regarding the <> domain name was successfully filed and bears the docket number DCC2013-0003.

According to,, registered on May 23, 2011, has profited from making use of's visibility and search volume to mislead customers into buying products on the site. This fraudulent act has resulted in many customers transferring a lot of their complaints to, the company claims.

Milanoo registered the <> domain name in 2007 and has used this domain to host its Milanoo-branded marketplace since its first sale in 2008. After five years' development, has expanded its business to over 180 countries and regions and distributed products to 170 countries and regions worldwide while continually adding to its web presence which now includes English, French, German, Japanese, Italian, Spanish, Portuguese and Russian foreign language sites.

A Milanoo spokesman, remarked that Milanoo has been attaching great importance to the value of its brand. This domain name case represents a serious infringement of's proprietary rights and development. As a result, Milanoo will take a very serious approach to safeguarding its rights and interests.