Mile Marker Sets Course By Putting Scalable Growth As First Priority

As an antidote to lethargic legacy agency models, a new "tell-it-like-it-is" independent media agency emerges from the combination of PlusMedia and Cage Point, touting an unmatched range of capabilities, simplified access to data profiles and a carefully layered technology stack that holds their media plans, and the humans that develop them, accountable for impactful business outcomes.

NEW YORK, Feb. 3, 2025 /PRNewswire/ -- Mile Marker is launching as a new-breed independent media agency tailored specifically for the ambitions of today's growth marketers. With an integrated set up built around a fierce commitment to elevating media performance beyond KPIs, Mile Marker will operate with full integration and technical customization to bring together brand and performance media and deliver what really matters to clients - scalable growth. Mile Marker is the newly constituted shop from the merger of PlusMedia and Cage Point.

By blending the strategic precision and analytical insights from both businesses across all channels, Mile Marker represents an end to end agency that now bridges the digital and physical worlds, helping brands connect with their audiences wherever they are. The combined executive leadership team meshes an entrepreneurial and founder mindset with C-level holding company experience to drive an independent media agency with a laser focus on clients on the precipice of explosive growth.

"Legacy agency models, including the holding companies, are failing today's marketing leaders who find themselves under more and more pressure to deliver growth," said Mile Marker President & CEO Scott Shamberg. "We developed capabilities, data management and a layered technical solution that holds media accountable for business impact rather than just performance.  Not one size fits all.  Not a centralized media practice. We take the complex and simplify it for clients who are ignored by the super agencies but can't get what they need from the boutiques. And we do it by selecting from every media channel at our disposal. "

"We already work with some of the most ambitious marketers around. They are responsible for scaling medium-sized enterprise business and they don't have time for partners who pontificate about what should be done.," said Shattuck Groome, Mile Marker, Chief Media Officer. "Central to our ethos and process is the Mile Marker Operating System. MMoS has been foundationally created by favoring the customization of best-in-class tech over building proprietary tech because we don't feel an obligation to build anything. This approach best charts the course that helps each and every client move quickly but stay on course by recalibrating the roadmap as necessary to achieve their goals."  

The MMoS of today features two powerful pillars. Waypoint™ is a three-step forensic process that starts with data-driven research, advances to scalable media execution, and culminates in customizable reporting and analytics. Relay™ is the agency's customized tech stack that layers together key tools across the consumer journey, seamlessly connecting performance, business and customer data.

Mile Marker carries that customization over into a more evolved approach to talent. Removing itself from strained full-time equivalent (FTE) models or a centralized "one size fits all" approach to media planning and buying, Mile Marker teams can focus on adding strategic value in every step of their partnership journeys with clients by having their teams focus on business impact.  "We can't lose the human element in the wake of AI," said Shamberg. "Humans work the machine and are the ones the clients will call, the ones clients will buy."

"The Mile Marker team has been an indispensable partner with us every step of the way since we launched the brand in 2006, went public in 2014, on our way to becoming a billion dollar revenue and 7B market cap company," said Scott Morris, Freshpet Inc., President & Co-Founder.  "They continue to have their finger on the pulse of strategy, planning, and activation of all media formats and channels within the increasingly complex consumer journey landscape. Always with a focus on KPIs that impact household penetration, sales and purchase intent."

About Mile Marker
Mile Marker is a "tell-it-like-it-is" media agency that blends deep platform expertise with human EQ and analytical IQ. With headquarters in New York City, serving sophisticated marketers in the small-to-medium enterprise space, for whom we manage $500M in comprehensive media. Mile Marker's client roster includes FreshPet, DoorDash, Webster Bank, Harry's, Feeding America among others. For more information go to www.milemarkeragency.com.

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SOURCE Mile Marker LLC