Millennium Prime (MLMN) Announces Bong Spirit(R) Booms in California's Largest Liquor Retail Chain

MIAMI BEACH, Fla., April 20 /PRNewswire-FirstCall/ -- Millennium Prime, Inc. (Pink Sheets: MLMN), having executed a definitive agreement to acquire Bong Spirit Imports, LLC (Bong Spirit), announces that Bong Spirit's Super Premium Vodka™ from Holland is being sold in the largest chain of alcohol superstores in California called Beverages and More! (BevMo!).

Beverages & More! (BevMo!) is the leading alcoholic beverage-lifestyle superstore retailer in the western United States and among the largest in the country.  BevMo! was founded in January 1994 and now operates 101 stores, typically 10,000 square feet, in well-trafficked retail areas in major metropolitan markets throughout California and Arizona.  BevMo.com, the #1 bricks and clicks beverage-lifestyle website, enables customers to purchase items for home or office delivery or for pickup within an hour from their local store.

Paul Taeger, Director of Operations of Bong Spirit, said, "We are honored and privileged to have an industry giant like BevMo! as a committed retailer of our vodka.  BevMo! has shown their confidence over time by expanding the availability of Bong Spirit's Super Premium Vodka™ into all of their 100 plus stores, including approved expansion into Arizona in 2010."

"Partnering with BevMo! allows Bong Spirit's Super Premium Vodka™ to gain a major footprint in the Western U.S.," said Kim Jackson, VP of Sales of Bong Spirit.  "In our strategy for national distribution, we always had a major focus on the California market of course.  With Southern Wine & Sprits of America providing distribution, and Transworld Alliance as our brokerage, we are poised to continue to grow the West Coast strategic regions as required."

About BEVERAGES & MORE!

BevMo! is the leading alcoholic beverage-lifestyle superstore retailer in the western United States and among the largest in the country with 101 stores. BevMo! provides a uniquely friendly and welcoming environment for competitively priced alcoholic and non-alcoholic beverages and "goes with" products such as specialty foods and snacks, cigars, glassware and related bar and wine accessories. Our friendly and product-knowledgeable sales associates assist both enthusiasts and first-time buyers of wine, spirits and beer. www.bevmo.com/

About MILLENNIUM PRIME

Millennium Prime (OTC:MLMN.pk) develops, acquires and markets innovative lifestyle brands with superior quality, design and style for the Millennial marketplace. We will enter lifestyle product markets and establish business units focused on brand categories where we can achieve a clear and authentic leadership position within the Generation-Y demographic.  Our growth strategy combines the use of strategic acquisition, organic growth, and innovative invention to serve our Millennial trendsetter focused strategies.  Millennium Prime has executed a definitive agreement to acquire Bong Spirit Imports, LLC, under the terms and mutual conditions of closing disclosed in our 8K filing on April 16, 2010 (http://www.otcmarkets.com/edgar/GetFilingHtml?FilingID=7190430).  Superior Lifestyle Brand Innovations for the Millennial Generation: www.millenniumprime.com

Forward-Looking Statements

This release contains "forward-looking statements" and information provided by Millennium Prime, Inc., such as online, printed documents, publications or information available via Millennium Prime's website, which may contain certain forward-looking statements that involve risks, uncertainties, assumptions and other factors, which, if they do not materialize or prove correct, could cause Millennium Prime's results to differ materially from historical results, or those expressed or implied by such forward-looking statements. All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements, including statements containing the words "planned," "expects," "believes," "strategy," "opportunity," "anticipates," and similar words. These statements may also include plans, strategies and objectives of management for future operations; any statements regarding proposed new products, services or developments; any statements regarding future economic conditions or performance; statements of belief; and any statements of assumptions underlying any of the foregoing.

SOURCE Millennium Prime, Inc.