Millennium Prime (MLMN) to Launch Entertainment Business Division

MIAMI BEACH, Fla., April 29, /PRNewswire-FirstCall/ -- Millennium Prime, Inc. (Pink Sheets: MLMN) is launching a new business division focused on the entertainment marketplace.  The division will provide a bridge between the lifestyle products contained within the Millennium Prime portfolio and the various lifestyle markets that they serve through music, art, media and entertainment affiliations.

The Millennials have grown up in a time in which the on-demand access of the internet has caused great change to all forms of traditional media, as well as help shape the evolution of the digital entertainment world in terms of content, distribution and access. Part of the draw of reality TV shows like The Real World, Survivor, American Idol and Temptation Island are that "real people" can become stars and viewing has become a more interactive, rather than passive, experience.  Millennials are drawn to immersive and authentic interactive experiences.

Millennium Prime has already aligned with partners in the entertainment marketplace like BREAK'N THROUGH (www.breaknthrough.com), a live concert series that showcases artists and bands in the music industry today, to promote the discovery of musical talent and support VH1 Save the Music! Foundation. Millennium Prime not only helps support the event, but also contributes aligned lifestyle brands like Bong Spirit's Super Premium Vodka™ from Holland for the VIP and cash bars at the event.  Patrons are immersed in a total experience where Millennium Prime is sponsoring and co-hosting the event, providing premium products to enjoy at the event, and then continuing to engage after the event through voting and viewing viral video footage on YouTube™.

"As a lifestyle brand company, we not only wish to extend our brands across various vertical segments and product lines, but we also wish to take a more active role in the route and the form of entertainment focused markets where our consumers will interact and consume our brands," said John F. Marchese, CEO of Millennium Prime.  "Our touch and interaction with our consumers cannot stop at a retail point of purchase, we must directly have influence and participation in the lifestyle experiences of our consumers where and when they happen. We have started this engagement process in entertainment through partnership and intend to take measures to capitalize on launching, co-investing or purchasing other strategic entertainment opportunities in the future."

About MILLENNIUM PRIME

Millennium Prime (OTC:MLMN.pk) develops, acquires and markets innovative lifestyle brands with superior quality, design and style for the Millennial marketplace. We will enter lifestyle product markets and establish business units focused on brand categories where we can achieve a clear and authentic leadership position within the Generation-Y demographic.  Our growth strategy combines the use of strategic acquisition, organic growth, and innovative invention to serve our Millennial trendsetter focused strategies. Superior Lifestyle Brand Innovations for the Millennial Generation: www.millenniumprime.com

Millennium Prime has executed a definitive agreement to acquire Bong Spirit Imports, LLC, marketer of Bong Spirit's Super Premium Vodka™, under the terms and mutual conditions of closing disclosed in our 8K filing on April 16, 2010 (http://www.otcmarkets.com/edgar/GetFilingHtml?FilingID=7190430).

Forward-Looking Statements

This release contains "forward-looking statements" and information provided by Millennium Prime, Inc., such as online, printed documents, publications or information available via Millennium Prime's website, which may contain certain forward-looking statements that involve risks, uncertainties, assumptions and other factors, which, if they do not materialize or prove correct, could cause Millennium Prime's results to differ materially from historical results, or those expressed or implied by such forward-looking statements. All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements, including statements containing the words "planned," "expects," "believes," "strategy," "opportunity," "anticipates," and similar words. These statements may also include plans, strategies and objectives of management for future operations; any statements regarding proposed new products, services or developments; any statements regarding future economic conditions or performance; statements of belief; and any statements of assumptions underlying any of the foregoing.

SOURCE Millennium Prime, Inc.