MILLER LITE CELEBRATES 50 YEARS WITH 50K BEERS AND A COAST-TO-COAST TOAST

On International Beer Day, the Original Light Beer is inviting consumers to toast to 50 great years by giving away 50K beers

CHICAGO, July 21, 2025 /PRNewswire/ -- Miller Lite is going big for its 50th anniversary, like 'giving away 50,000 beers across the country' big. To celebrate five decades as the Original Light Beer, the brand is inviting fans to raise a glass with 50K Beers for 50 Years: a one-day nationwide toast on International Beer Day (August 1).

The coast-to-coast cheers will culminate in a first-of-its-kind Beer Drop at the Miller Lite Brewery in Milwaukee. Not unlike the New Year's Eve ball drop, this event will feature a larger-than-life six-pack installation, with each oversized Miller Lite can representing an individual U.S. time zone. Beginning at 4:50 PM local time ("for the 50th"), each can will drop as the nation toasts to 50 years of Miller Time.

"The 50th anniversary is just more than a milestone for Miller Lite, it's a celebration of our fans and the five decades we've spent together enjoying Miller Time," said Ann Legan, vice president of marketing, Miller family of brands. "As a thank you to our Miller Lite family, this August 1, on International Beer Day, we're giving away 50,000 beers and inviting fans to raise a glass to 50 years of celebrations – and 50+ more years of memories."

Fans 21+ can join the celebration in four ways—live at the Milwaukee brewery, at one of the participating bars nationwide, via livestream from home, or by enjoying your next Miller Lite on us* by visiting millerlite.com — because no matter where you are when the clock strikes 4:50 PM, it's Miller Time.

Miller Lite wouldn't be what it is today without its fans, so the brand is inviting some of its biggest supporters to join the celebration, including country music star and Miller Lite fan Luke Combs.

"Miller Lite is my go-to beer, everyone knows that," said country music star Luke Combs. "So I'm excited to kick off their celebration of 50 years by announcing that Miller Lite is giving away 50,000 beers coast-to-coast for International Beer Day on August 1—now that's how you celebrate."

This legendary toast is a way to say "thank you" to the fans who've made the past 50 years unforgettable. Through every laugh, cheer, and even a few tears, Miller Lite has been there, raising a glass right alongside them.

The national toast celebration is part of Miller Lite's yearlong 50th anniversary campaign, honoring the beer that started it all. Earlier this summer, the brand released limited-edition gold cans to honor Miller Lite's golden birthday and announced its newest partnership with Marcello Hernandez.

For more information, participating locations, and livestream details, visit millerlite.com.

*NO PURCH. NEC. Open to legal res of 50 US(DC), 21+ only. Ends 8/2/25 at 3:00 AM CT or when all the 38,750 prizes have been claimed, whichever comes first. See Rules at millerlite.com/toast for entry and prize details & odds. Void where prohibited. Prize awarded as $5.00 transfer into winner's Venmo account or a $5.00 prepaid card.

ABOUT MOLSON COORS BEVERAGE COMPANY
For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors' history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions.

Molson Coors Beverage Company is a publicly traded company that operates through its Americas and EMEA&APAC reporting segments and is traded on the New York Stock Exchange and Toronto Stock Exchange. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.

SOURCE Molson Coors Beverage Company