MIMA Summit 2010 Announces Social Media Track

Community management, B2B strategy, audience segmentation and nonprofit sessions will educate, elevate and possibly exacerbate attendees

Aug 31, 2010, 15:35 ET from Minnesota Interactive Marketing Association

MINNEAPOLIS, Aug. 31 /PRNewswire/ -- The Minnesota Interactive Marketing Association (MIMA) announces the social media track at the ninth annual MIMA Summit, presented by Larkin Hoffman, on September 27-28, 2010, at the Hilton Minneapolis downtown conference center.

"By this time next year, the term 'social media' may seem as ironic as 'online internet.'" said Erin Rauk, MIMA co-vice president. "But in the interim, brands need to know how to build and manage online communities, ways to meet the needs of different social media audiences and how to craft strategies to drive and measure sales. Nonprofits? We've got a session for them, too."

The September 28 social media sessions found at mimasummit.org include:

  • Community Managers and Their Audience Engagement, with Lisa Grimm from Mall of America, Nathan Eide from Deluxe Corporation, David Shelleny from Polaris/Victory Motorcycles and Nicole D'Alonzo from The Laughing Cow
  • Subscribers, Fans & Followers: The Audience is Always Right, with Jeff Rohrs from Exact Target
  • Driving and Measuring B2B Conversations, Leads and Sales with Social Media, with Kipp Bodnar from HubSpot
  • Social Media in the Non-Profit World, with Erin Matson from National Organization for Women

Founded in 2001, MIMA's annual Summit has become the premier interactive marketing event in the Midwest. MIMA Summit 2010 features a half-day of intensive workshops and a full event day with 75 speakers in 40 breakout sessions across 10 categories, plus keynote speakers Gary Vaynerchuk and Baratunde Thurston and featured breakout speakers Julien Smith, Xeni Jardin, Olivier Blanchard and Cecily Sommers.

Register at the early bird rate at www.mimasummit.org today.


Founded in 1998, the Minnesota Interactive Marketing Association is the oldest Interactive Marketing Association in the U.S., and currently serves and inspires more than 1,200 members from agency, corporate and freelance environments in content development, design, experience design, marketing, media, product development, promotions, publishing and usability.  MIMA believes fundamental changes in technology and culture have transformed business, and it is MIMA's role to connect, illuminate, and partner with members and guests to elevate the quality of marketing practiced, the image, and talent available in Minnesota to the rest of the world – to challenge the status quo – to inspire innovation and fuel relevant change that benefits our membership in their professional and personal lives.

SOURCE Minnesota Interactive Marketing Association