Mimvi and Entrepreneur Media Join Forces to Launch App Developer Crowdfunding and Discovery Program, TrepLabs™

SUNNYVALE, Calif., March 25, 2013 /PRNewswire/ -- (OTCQB: MIMV), Mimvi, Inc., a leader in mobile app discovery, today announced an official partnership with Entrepreneur Media, to launch an innovative new discovery program for mobile app developers called TrepLabs™.

TrepLabs™ is designed to help the mobile developer community reduce its current dependency on app stores, drive visibility and market traction. The growing challenge of discoverability in an increasingly crowded app market is making it harder for the independent app developer to compete.

Developers that qualify for TrepLabs™ gain some major advantages right from the start; access to exclusive business and technology connections and exposure to a major audience that shares their affinities. Each qualifying app will have access to marketing support and resources that will be earmarked solely to generate growth rather than fund development. Typical funding rounds for projects will run into the tens of thousands of dollars versus smaller amounts that are more common with crowdfunding.

App developers can now submit their apps and information through Mimvi.com for review. Mimvi will then select only the most promising concepts and apps, to be showcased across an Entrepreneur readership base on the hunt for mobile stardom. TrepLabs™ is designed to work with both completed apps that face discovery challenges ranging from monetary to business support and applicants who are looking to get their development concepts off the ground.

Once the developer is selected, they will be guided through the full TrepLabs™ program, which also includes a conduit to beta testers, early adopters, professional branding, backend infrastructure support, user acquisition, social marketing, media exposure and sponsored placement on the Mimvi Search Engine. The TrepLabs™ team will work closely with mobile developers to leverage the considerable benefits inherent in this combined value chain.

Developers that make it through the vetting process will gain access to capital partners, world-class entrepreneurs and brands, a sales team to help secure sponsorship and advertising deals and exposure to more than six million monthly unique visitors at Entrepreneur.com. All parties will share revenue from the realized ventures.

"The driving force behind the selection of mobile developer partners is the quality and creativity of their projects," commented Mike Poutre, CEO Mimvi Inc. "TrepLabs™ is the only program in the market today that offers a holistic solution for app developers, from business planning to discovery and everything in between. This could represent a turning point in the world of App Discovery."

"We continually look for ways to help entrepreneurs in the mobile space, and believe this partnership with Mimvi to create TrepLabs™ is ideal for all concerned," said Ryan Shea, president of Entrepreneur Media. "Our combined skills and assets provide the perfect platform to address a gaping hole in the mobile app developer market and offer an unparalleled level of support and expertise."

Crowdfunding is playing an evolving role in catalyzing innovations across all walks of life. Recent data featured by VentureBeat indicates that crowdfunding has enabled the generation of $1.5 billion spanning thousands of ventures, altruistic and commercial.

Mimvi will make future announcements as TrepLabs™ gains momentum over the coming weeks.

For more information on TrepLabs™, please email: [email protected]

About Mimvi, Inc.

Headquartered in Sunnyvale, California, Mimvi, Inc. (MIMV) is the leading provider of search and recommendation technology to the mobile app economy. Its proprietary search and "intelligent" recommendation algorithms enable the search and discovery of Mobile Apps, Mobile Content and Mobile Products across multiple devices and platforms, including: Apple's iPhone and iPad, Google Android, BlackBerry, Windows Phone, Facebook and web applications. For more information, please visit: http://www.mimvi.com.

About Entrepreneur Media Inc.

Entrepreneur Media Inc. is the premier content provider for and about entrepreneurs. Our products engage and inspire every day with the advice, solutions and resources that fuel the bold and independent way entrepreneurs think.

After 36 years, nobody reaches more growing businesses. As the original magazine for the small and midsize business community, Entrepreneur continues to be the definitive guide to all the diverse challenges of business ownership. Entrepreneur.com is the most widely used website by entrepreneurs and emerging businesses worldwide. Entrepreneur Press publishes the books that turn entrepreneurial skills into business success.

To learn more, visit entrepreneur.com.

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Safe Harbor Statement

This Media release contains statements, which may constitute "forward ­looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Mimvi, Inc., and members of its management as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward ­looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward­ looking statements. Important factors currently known to management that could cause actual results to differ materially from those in forward­ looking statements include fluctuation of operating results and the ability to compete successfully. The company undertakes no obligation to update or revise forward ­looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.

Investor Contact:
Gerald Kieft
The WSR Group
(772) 219-7525 (tel)
[email protected]
www.wallstreetresources.net/mimvi.asp

SOURCE Mimvi, Inc.