Mimvi Launches Mobile App Search for Windows Phone

Dec 20, 2012, 09:00 ET from Mimvi, Inc.

SUNNYVALE, Calif., Dec. 20, 2012 /PRNewswire/ -- Mimvi, Inc. (OTCQB: MIMV), a pure-play mobile technology company based in Sunnyvale, CA, announced the release of native discovery apps for Microsoft Windows Phone 8 and 7.

These new offerings leverage Mimvi's proprietary search and recommendation technologies for Mobile Apps, Mobile Content and Mobile Products. The Windows Phone 8 app is currently live in Microsoft's app store, with the Windows Phone 7 version arriving before Christmas.

Michael Poutre, Mimvi's CEO and President, commented on the release, "This initiative is aligned with our commitment to ensure Microsoft's consumers and developers are the first to benefit from Mimvi's search and recommendation technologies. It will enable all Windows Phone users the opportunity to discover the growing universe of mobile content available to them."

Poutre adds, "Mimvi is working together with Microsoft on several fronts. We have given Windows Phone an exclusive 30 day release ahead of other platforms. The iOS and Android native apps should hit their respective app marketplaces in January."

In addition to search and recommendation, Mimvi is using Windows Azure to build out a suite of products based on its technology, including MimviLink™, a mobile advertising network that matches relevant mobile apps to web content.

About Mimvi, Inc.

Headquartered in Sunnyvale, California, Mimvi, Inc. (MIMV) is a pure-play search and recommendation technology company. Its proprietary search and "intelligent" recommendation algorithms enable the search and discovery of Mobile Apps, Mobile Content and Mobile Products across multiple devices and platforms, including: Apple's iPhone and iPad, Google Android, BlackBerry, Windows Phone, Facebook and Web Apps.  For more information, please visit: http://www.mimvi.com  

Products or service names mentioned herein are the trademarks of their respective owners.

Safe Harbor Statement

This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. MIMVI has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Mimvi's current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Mimvi's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. MIMVI undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.

Investor Contact: 

Gerald Kieft 

The WSR Group
(772) 219-7525 (tel)



SOURCE Mimvi, Inc.