Mindspark Interactive Network Taps Industry-Leading Interactive Entertainment Developers

Launch of "Mindspark Worlds" Division to Drive Innovation in Virtual Worlds and Social Gaming

Oct 06, 2010, 08:30 ET from Mindspark Interactive Network, Inc.

WHITE PLAINS, N.Y., Oct. 6 /PRNewswire/ -- Mindspark Interactive Network, Inc. ("Mindspark"), a leading developer of online social and entertainment destinations and operating business of IAC (Nasdaq: IACI), today announced the addition of a renowned interactive entertainment team to lead its new Mindspark Worlds division. Led by General Manager Mike Goslin, the team will develop virtual world brands, lead strategy and drive product innovation for Mindspark Worlds, which includes Zwinky.com, one of the top teen community sites.

"The creation of the Mindspark Worlds division demonstrates the company's ongoing commitment to investing in the Zwinky brand and developing new virtual worlds," said Joey Levin, CEO, Mindspark. "We are very excited to have a leader of Mike's caliber, with a strong and experienced team in Los Angeles, to tap into the tremendous power of combining social gaming and virtual commerce with Mindspark's proven strength in marketing."

Goslin's Los Angeles based team will work in tandem with the Mindspark Worlds team in New York to continue to enhance the in-world experience of its anchor brand, Zwinky®, which has proven to be a hit among teenage girls.  As the group continues to grow, the team will focus on developing worlds targeting other demographic audiences including boys, younger players and adults.

"We're proud to join such a talented group of industry professionals who have already made an impressive mark within the virtual world space," said Mike Goslin, General Manager, Mindspark Worlds. "Our goal is to expand Mindspark's offerings by continuing to strengthen the Zwinky brand, while fostering the growth of new interactive communities that can ultimately appeal to a broader audience."

Prior to joining Mindspark Worlds, Mr. Goslin led all aspects of product design, development, strategy, marketing, and operations at Hangout Industries, a startup focused on innovating in the areas of social games and virtual worlds. Several members of his team, most recently from Hangout Industries, and previously from Disney's Interactive Media Group, are responsible for creating an award-winning portfolio of virtual worlds and social interactive games, including Disney's Pirates of the Caribbean Online, Toontown Online, Pixie Hollow and The World of Cars Online.  

About Mindspark Interactive Network, Inc.

Mindspark, an operating business of IAC (Nasdaq: IACI), is home to some of the most popular and engaging brands on the Web.  Mindspark  features social and entertainment destinations including Zwinky®, IWON®, Excite®, Retrogamer™, Kazulah™, and GirlSense®, and fun and interactive products that enable users to creatively express themselves online including Webfetti™, My Fun Cards™, SmileyCentral®, Smiley Creator™, MyWebFace™, Cursor Mania™, and Popular Screensavers™.

SOURCE Mindspark Interactive Network, Inc.