HOUSTON, Texas, February 10, 2016 /PRNewswire/ --
Minerco, Inc. (OTC: MINE), parent company of Athena Brands, Inc., announced the completion of the acquisition of VitaminFIZZ®, the vitamin enhanced sparkling water brand. This acquisition by Athena Brands, delivering 100% ownership and control of VitaminFIZZ, is followed by the strategic expansion of VitaminFIZZ flavors and functionality.
The company's 100% ownership of VitaminFIZZ provides for the planned expansion of the VitaminFIZZ brand. As foreshadowed in a recent Beverage Industry article titled VitaminFIZZ's taste profile helps sparkling water brand standout - Distribution, lineup expansions in store for the future, VitaminFIZZ is poised for geographical expansion from its established Southern California base with additions to the brand lineup to further differentiate VitaminFIZZ in the category.
For the full Beverage Industry Magazine article go to: http://www.bevindustry.com/articles/88871-vitaminfizzs-taste-profile-helps-sparkling-water-brand-standout
After feedback from national retail and their agents / brokers, the VitaminFIZZ brand is expanding to include additional flavors and added functionality. The expanded skus include new formulations containing caffeine, amounts equivalent to a typical diet soda, to further differentiate the brand and grow its consumer base. The expanded formulation's packaging is also being fashioned to clearly identify the caffeine functionality. The caffeine packaging is slightly more masculine for dual placement in the sparkling water and soda categories while positioning the brand for national convenience chain opportunities.
"The closing of the acquisition of VitaminFIZZ is a major event for the company for a multitude of reasons. Foremost, our company and shareholders rightfully own 100% of the emerging, best tasting and enhanced sparkling water brand: VitaminFIZZ. With 100% ownership of the VitaminFIZZ brand and its intellectual property, we are aggressively expanding the brand's offerings to cater to a national audience. As an emerging but proven brand, VitaminFIZZ has every opportunity in front of it positioning us to expand with confidence. The addition of the caffeinated formula is designed specifically for a national audience and uniquely places in the middle of the sparkling water, vitamin enhanced and diet soda categories. We, our partners and national account representatives believe the caffeinated version of VitaminFIZZ could be the enhanced replacement for typical sodas, stated V. Scott Vanis, Minerco's Chairman and CEO. "As we expand VitaminFIZZ and prepare for the simultaneous launch of our children's juice brand, we will also be increasing our online and social media presence. We are excited to grow out of the friendly confines of Southern California and onto the national stage."
VitaminFIZZ is a lightly sparkling, flavor-filled, refreshing beverage with an awesome boost of essential vitamins developed to quench your thirst, naturally. VitaminFIZZ has zero calories, is Non GMO, and contains 100% of recommended daily Vitamin B3, B5, B6, B12 and Vitamin C. VitaminFIZZ currently comes in six flavors: Mango Orange, Strawberry Watermelon, Lemon Lime, Black Raspberry, Strawberry Lemonade and Coconut Pineapple. Currently, VitaminFIZZ can be found in over 2,000 locations within the Southern California, NYC metro and London markets as well as online at http://www.amazon.com.
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About Minerco, Inc.
Minerco, Inc. (OTC: MINE) is an emerging growth company specializing in the food and beverage industry. Its portfolio includes Athena Brands, Inc., The Herbal Collection™ and Coffee Boost™. Athena Brands, Inc. is a specialty beverage company that develops, produces, markets and distributes a diversified collection of forward-thinking, enhanced and healthful consumer brands. The Athena Brands portfolio includes Avanzar Sales & Distribution, LLC, VitaminFIZZ®, Vitamin Creamer® and Island Style™. http://www.minerco.com
Details of the Company's business, finances and agreements can be found as part of the Company's continuous public disclosure as a fully reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information, please visit: http://www.minerco.com . The above statements have not been evaluated by the Food and Drug Administration (FDA). These products are not intended to diagnose, treat, cure or prevent any disease.
Safe Harbor Statement
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events. Although we believe that the expectations and assumptions upon which they are based are reasonable, we can give no assurance that such expectations and assumptions will prove to have been correct. Some of these uncertainties include, without limitation, the company's ability to perform under existing contracts or to procure future contracts. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including without limitation, successful implementation of our business strategy and competition, any of which may cause actual results to differ materially from those described in the statements. We undertake no obligation and do not intend to update, revise or otherwise publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of any unanticipated events. Although we believe that our expectations are based on reasonable assumptions, we can give no assurance that our expectations will materialize. Many factors could cause actual results to differ materially from our forward-looking statements.
V. Scott Vanis
SOURCE Minerco, Inc.