Minibar Delivery Acquires Booze Carriage

Fast-growing industry leader purchases one of the first to market

Mar 19, 2015, 09:00 ET from Minibar

NEW YORK, March 19, 2015 /PRNewswire/ -- Minibar Delivery -- the fast growing New York-based technology company that provides on-demand access to wine, liquor, beer and more – today announced that it has reached a definitive agreement to acquire Booze Carriage, another leading alcohol delivery platform based in New York City. Booze Carriage, which was founded in 2012 and is one of the original alcohol delivery services, has grown a sizeable and loyal customer base since launching nearly three years ago. As part of the deal, Minibar will acquire Booze Carriage's user base of over 25,000 customers and gain Booze Carriage's impactful corporate business, a significant source of their revenue. The deal, which will help grow Minibar sales by over 20%, will enhance Minibar's beer selection and double Minibar's beer distribution capabilities by broadening their keg delivery service, continuing to meet the demand from corporate clients.

Since Booze Carriage operated similarly to Minibar Delivery, connecting users to their local liquor stores to provide fast, free delivery, Minibar expects the transition to be an easy and seamless one for users. Booze Carriage's consumer database will be informed via a dedicated email inviting users to shop at Minibar. The acquisition marks the first of its kind in the rapidly growing alcohol delivery space and enhances Minibar's status as the leading on-demand alcohol delivery company in NYC.

"This is a significant day in the online alcohol delivery space and we couldn't be more excited to welcome Booze Carriage to the Minibar family," said Lara Crystal, Minibar co-founder. "They've built a strong business with a loyal user base and with this merger we will continue enhancing the Minibar platform while better serving present and future customers."

"Minibar shares both our customer-first philosophy and our vision for modernizing an industry," said Rob Matzkin, founder of Booze Carriage. "They have quickly become the industry leader in New York and beyond, and we are thrilled to be joining them."

The acquisition supports Minibar's mission to create the best way to shop for wine, spirits, beer and more. It also will accelerate its growth by adding 10 new vendor partners and Minibar expects to reduce delivery times by up to 25%. This acquisition comes on the heels of Minibar's rampant expansion, with six new markets launched over the past four months.

A full transition of the Booze Carriage service into the Minibar Delivery network is expected to be completed this week.  Terms of the transaction were not disclosed.  

Minibar provides on-demand access to wine, liquor, beer, mixers and more. Launched in February 2014, Minibar gives users an easy and hassle-free way to stock their spirits. Available in New York, Los Angeles, Washington D.C., Chicago, San Francisco, Miami, Dallas, and other cities across the U.S. For more info, visit


Minibar co-founders Lindsey Andrews and Lara Crystal met at Wharton Business School and have over 15 years of e-commerce experience and a proven track record of building and growing online businesses. Lara previously was a founding member at Rent the Runway, an e-commerce business that rents luxury clothing and accessories to women, where she served as the Vice President of Marketing. Lindsey, meanwhile, spent her career in consumer products at Fresh Direct and; she most recently helped launch and built it into a leading pet e-commerce business within two years.

SOURCE Minibar