Minions Invade McDonald's Of Southern California Happy Meals With Proceeds Supporting Families With Critically-Ill Children

News provided by

McDonald’s Operators' Association of Southern California

Jul 08, 2015, 09:00 ET

LOS ANGELES, July 8, 2015 /PRNewswire/ -- Starting today, McDonald's is bringing the special mischievous fun of the Minions to kids and families across the Southland. In partnership with NBC/Universal the lovable trio of Kevin, Stuart and Bob will take over the popular McDonald's Happy Meals®, which will include one of twelve Minions sound toys, and a choice of Minion themed milk, apple slices or a new Strawberry-BANANA flavored Yoplait® Go-GURT®, which tap into the Minions love and obsession with bananas. Happy Meals are an important part of how the McDonald's Operators' Association of Southern California (MOASC) supports Ronald McDonald House Charities® of Southern California (RMHCSC.) With every Happy Meal sold at participating McDonald's restaurants, a portion of the proceeds are donated to the Chapter to help keep families close to their critically-ill child.

"The Happy Meal fundraising program underscores our commitment to Ronald McDonald House Charities of Southern California and the kids and families we serve in our community," said Clay Paschen III, McDonald's owner/operator and president of the McDonald's Operators' Association of Southern California. "Minions is another opportunity for our customers to join in on the fun that only McDonald's can deliver, all while contributing to the support we provide for the kids and families of RMHCSC."

In Southern California, RMHCSC supports thousands of families every year through six Ronald McDonald Houses® in Bakersfield, Loma Linda, Long Beach, Los Angeles, Orange and Pasadena, two Ronald McDonald Family Rooms® at Children's Hospital of Orange County (CHOC) and CHOC Children's at Mission Hospital in Mission Viejo and Camp Ronald McDonald for Good Times®. Additionally, with the support of MOASC and RMHC Global, RMHCSC has provided more than $5 million in college scholarships to deserving high school students and more than $25 million through its Community Grants Board to local non-profit organizations making an immediate, positive impact on children who need it most.

The Minion Happy Meal promotion will run from July 7-30 in participating restaurants across the country. Customers can join the mania by peeling fun Minion game pieces from some of their favorite McDonald's food items. Each game piece will reveal 1 of 3 images; a McDonald's instant win food prize, an instant win prize from NBC/Universal or a Minion themed piece that will include a code which goes toward the online jackpot of up to $250,000 per week. In total, McDonald's is giving away $1 million dollars over the course of the game. Every code entered online adds $1 to the weekly jackpot as well as one entry into the weekly sweepstakes. In Southern California, customers can follow McDonald's on Twitter via @McDonalds_SoCal where fans can participate in a ten day photo challenge starting July 6th. Fans that complete the daily photo challenge will be eligible to win a prize pack which will include a complete set of Minions Happy Meal toys, movie tickets to enjoy the new Minion movie, and a pair of passes to Universal Studios.

About McDonald's of Southern California
MOASC is comprised of more than 600 franchised and company-owned McDonald's restaurants in Los Angeles, Orange, Riverside, San Bernardino and Ventura counties. Learn more at mcdonaldssocal.com and follow us on Twitter: @McDonalds_SoCal

About Ronald McDonald House Charities® of Southern California
For more than 35 years, Ronald McDonald House Charities® of Southern California (RMHCSC) has been dedicated to improving the health and well-being of children and families across Inyo, Kern, Los Angeles, Orange, Riverside, San Bernardino, San Luis Obispo, Santa Barbara and Ventura counties. RMHCSC helps families with critically-ill children stay together, connecting them with others facing similar challenges through its six Ronald McDonald Houses® in Bakersfield, Loma Linda, Long Beach, Los Angeles, Orange and Pasadena and two Ronald McDonald Family Rooms®. One of the few chapters to operate a cost-free, medically supervised Camp Ronald McDonald For Good Times®, RMHCSC helps children with cancer and their siblings rediscover childhood and develop the self-esteem and self-efficacy often lost as a result of the disease. The organization also provides funding through its Community Grants Board to deserving non-profits that improve the lives of children and funds four college scholarship programs that help exemplary high school students pursue the education of their dreams. More information about RMHCSC and its programs can be found at www.rmhcsc.org or on www.Facebook.com/RMHCSoCal and www.Twitter.com/RMHC_SoCal.