As part of the agreement, Diggs will appear in local television and radio commercials as well as in online, print and social media promotions. The campaign, focused on the theme "Home Team, Home Connection," will highlight CenturyLink's interactive TV service, Prism® TV, in the Twin Cities. CenturyLink Prism TV http://www.centurylinkquote.com/prism-tv is an interactive TV service delivered through CenturyLink's fiber optic network. Prism TV is an alternative to cable and satellite services, providing customers with advanced features and the latest in entertainment technology.
"I couldn't be more excited to join forces with CenturyLink to create excitement with our fans for our upcoming Minnesota Vikings season," said Diggs.
Diggs is the first Vikings rookie in franchise history to lead the team in receptions. He ranks third in Vikings history for catches by a rookie and fifth in receiving yards by a rookie in a season. Diggs was named to the Professional Football Writers of America (PFWA) 2015 All-Rookie team. He is in his second season with the Vikings.
"Stefon Diggs is a fan favorite and we're very excited to have him on board to help promote our Prism TV service offering as well as build momentum for the upcoming Minnesota Vikings season," said CenturyLink Senior Vice President of Global Operations Duane Ring.
Advanced features offered by Prism TV include a wireless set-top box, whole-home DVR, a mobile app for watching programming at home or on the go, an extensive video on demand library and an app center for accessing social network sites. In addition, Prism TV offers a large selection of sports programming packages, including channels like the NFL Network, Pac-12 Network, Fox Sports North and SEC Network, as well as premium mobile content from HBO GO®, MAX GO®, STARZ Play and SHOWTIME Anytime®.
Customers who want to learn more about Prism TV or see if it is available in their area should visit www.seeprismtv.com.
CenturyLink (NYSE: CTL) is a global communications, hosting, cloud and IT services company enabling millions of customers to transform their businesses and their lives through innovative technology solutions. CenturyLink offers network and data systems management, Big Data analytics and IT consulting, and operates more than 55 data centers in North America, Europe and Asia. The company provides broadband, voice, video, data and managed services over a robust 250,000-route-mile U.S. fiber network and a 300,000-route-mile international transport network. Visit CenturyLink for more information.
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SOURCE CenturyLink, Inc.