Mintel's New Products and Consumer Insights Pavilion returns to the IFT Food Expo

Jul 12, 2013, 11:11 ET from Mintel

CHICAGO, July 12, 2013 /PRNewswire/ -- World renowned for helping companies innovate and stay ahead of the market, market intelligence leader Mintel is continuing to evolve its presence at the IFT Food Expo. The Mintel New Products and Consumer Insights Pavilion features main stage presentations and the opportunity for attendees to interact with some of the world's most successful and innovative products. Smaller group sessions will also allow attendees to participate in "Ask the Analyst" sessions. Bringing research to life and investigating trends, Mintel experts provide real market examples and forecast how trends will shape the future of the industry.


This year's discussion topics include:

Colors and flavors: The move to more natural
Sunday, July 14, at 12:30 p.m., Monday, July 15, at 11:00 a.m. and Tuesday, July 16, at 11:00 a.m.

Use of natural colors and flavors continues to grow, beyond the natural or kids foods segments, across categories and regions. However, regulations and consumer preferences vary in different parts of the world, making the global understanding important to launching the right product in the right region. This session will discuss the latest in new product activity, sales, and consumer attitudes regarding natural colors and flavors, followed by a tasting session featuring some of the products discussed. 

Reducing salt and sugar: Perils and potential
Sunday, July 14, at 2:00 p.m., Monday, July 15, at 1:00 p.m. and Tuesday, July 16, at 1:00 p.m.

Successfully reducing salt and sugar content in food continues to challenge many companies, who are increasingly pressured by activist groups and regulation. What do consumers care about when it comes to salt, sugar and taste? What ingredients are being used and how are companies using on-pack messages to discuss reduction? Join this session to learn about new product activity and formulation, followed by a tasting session showcasing products from around the world with less salt or sugar.

Protein: Is it the next big thing?
Sunday, July 14, at 4:00 p.m., Monday, July 15, at 3:00 p.m. and Tuesday, July 16, at 3:00 p.m.

Satiety, performance, sustained it what you like, but protein is everywhere. It seems as if almost every new product on the market promotes its protein content, and consumers appear to be asking for it. In this presentation, we'll examine the types of claims used, as well as compare products that are naturally high in protein and those with added protein, and the most popular sources of this added protein. Our tasting session will have products with a wide range of protein sources and positioning.

About Mintel
Mintel is a leading global supplier of consumer, product and media intelligence. For more than 40 years, Mintel has provided insight into key worldwide trends, offering exclusive data and analysis that directly impacts client success. With offices in Chicago, New York, London, Sydney, Shanghai, Tokyo, India, Malaysia, Singapore and Sao Paulo, Mintel has forged a unique reputation as a world-renowned business brand. For more information on Mintel, please visit

Follow Mintel on Twitter, LinkedIn, or catch up with the latest news, views and information from the team behind Mintel on The Mintel Blog. You can also like Mintel on Facebook.