SAN MATEO, Calif., March 29, 2017 /PRNewswire/ -- Mintigo, the leader of predictive marketing and sales technology, has partnered with Marketo Inc., the leading provider of marketing software and solutions, to revolutionize the way marketers intelligently target and engage with the right decision-makers at the right companies for Account-Based Marketing, or "ABM."
Marketo and Mintigo understand that marketers are in need of an integrated, analytic solution that will enable them to accurately target, and engage with the appropriate decision-makers within desired accounts. Mintigo's predictive platform contributes to this vision by using artificial intelligence (AI) and predictive insights to discover the accounts that have the highest propensity to buy. The new integrated solution allows Mintigo to identify these target accounts and deliver data insights for these accounts directly into Marketo ABM. This enables enterprise marketers to improve precision and efficiency in their account-based marketing programs.
Enterprise brands typically do not have a single person making the purchasing decisions for their businesses – it's usually done by a team. Each member of the key decision-making team should be identified and served with the right message through the right channels. Mintigo's predictive analytics and data strengths combined with Marketo's account objects and engagement capabilities give joint customers the ability to engage with the right decision-makers at the best target accounts.
Mintigo provides critical insights by enriching account records in real-time with numerous characteristics of each target account from data identified by the predictive models. These enriched data points for account records in Marketo can then be used to create micro-segments and craft relevant messages specific to the segments. This omni-channel approach driven by AI enables dynamic personalization as each decision-maker and account progresses through the buyer's journey.
"Being able to use predictive analytics directly within Marketo ABM helps focus our marketing and sales efforts in a unified way," says Tony Yang, Mintigo's Vice President of Demand Gen & Marketing Ops. "Not only does this help us zero-in on the right targets, it also enables us to run highly personalized campaigns through Marketo's native capabilities as well as through connected partner tools that are both relevant and timely to the decision-makers of an account's buying committee. All of this results in higher and immediate ROI." By integrating their technologies, Marketo and Mintigo are providing marketers with a truly comprehensive ABM system.
"The whole purpose of ABM is to get sales and marketing aligned, targeting the right accounts and then engaging them across channels," Says Mike Telem, Vice President, Product Marketing, Marketo. "Mintigo's solution seamlessly integrates with Marketo ABM and helps our customers do exactly that – identify the most appropriate decision-makers within the accounts that are most likely to buy and then engage them with personalized messages across channels."
For more information, please visit www.mintigo.com/mintigo-for-marketo/.
Mintigo delivers intelligent customer engagement powered by predictive analytics and AI for enterprise marketing and sales. Mintigo's predictive marketing and sales platform powered by AI helps enterprise marketing and sales teams use data and intelligence to find buyers faster. Enterprise companies including Oracle, Getty Images, Red Hat, Insight, CA, Workfront, Equinix, SolarWinds, Time Warner Cable and Neustar work with Mintigo to transform their marketing automation and sales processes. To learn more, please visit www.mintigo.com.