SAN MATEO, Calif., April 5, 2016 /PRNewswire/ -- Mintigo, the pioneer of predictive marketing and winner of the 2015 CODiE Award for Best Sales and Marketing Intelligence Solution, generated 700 percent growth in 2015 – partnering with enterprise customers such as Oracle, Getty Images, Equinix, SolarWinds and Red Hat. With market traction increasing, the company today announced that Sequoia Capital is leading a funding round by investing $15 million to support Mintigo's rapid growth.
Mintigo has a cloud-based software platform that enables sales and marketing teams to use data and predictive analytics to increase sales. Mintigo's own data pool is now the deepest in B2B data sector, covering more than 200 million individuals and 15 million companies. The technology has also been successfully integrated with top marketing clouds including Oracle, Salesforce, Microsoft, Adobe and Marketo, lowering the total cost of ownership and speeding implementation.
"We are fortunate to have great investors like Sequoia who recognize the strategic value Mintigo brings to marketing and sales. Mintigo is growing fast because we have an innovative product with a large and valuable pool of data for B2B marketing and sales," says Mintigo's CEO and Co-Founder Jacob Shama. "We put all our attention into making our customers successful. And the results speak for themselves - Mintigo's revenue and platform usage both grew more than 7X in 2015. Our existing customers are renewing their subscriptions and increasing contract value with their renewals. These are all positive indicators of Mintigo's growth and momentum."
Mintigo's primary difference for B2B marketing and sales comes as a result of being able to quickly access the data that actually matters. A unit of data can best be described as "anything that makes a difference." The difficulty for marketers is knowing what that really means. "Many people think they are Data Scientists, but they are really Data Janitors – just sweeping data around," says Tal Segalov, Co-Founder and CTO of Mintigo. "It's not about having the most data – it's about having the right data, which is what makes the biggest difference in finding your best leads. Mintigo helps turn Data Janitors into Data Scientists."
Mintigo is the leader in enterprise predictive marketing. Mintigo's predictive marketing and sales platform helps enterprise marketing and sales teams find buyers faster. Enterprise companies including Oracle, Getty Images, TeleTech, Red Hat, Workfront, Equinix, SolarWinds, Time Warner Cable and Neustar work with Mintigo to transform their marketing automation and sales processes. To learn more, please visit www.mintigo.com.