Minwax® Simplifies Wood Finishing with Debut of Express Color Wiping Stain & Finish
New Water-Based Stain and Finish Provides Stunning Color and a Beautiful Finish in One Easy Step
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UPPER SADDLE RIVER, N.J., Nov. 22, 2010 /PRNewswire/ -- Minwax®, the wood care company that has helped consumers bring out the beauty of wood in their homes for well over 100 years, has truly simplified wood finishing with the introduction of Minwax® Express Color Wiping Stain & Finish. Perfect for beginners – as well as experienced wood finishers who want a fast, easy way to stain and protect their project – Express Color provides rich color and a beautiful finish in just one step.
Using Express Color couldn't be simpler – just apply to bare wood with a soft, clean cloth, wiping away any excess in the direction of the wood grain, and the project is complete. For an even deeper color and sheen, wait an hour and then wipe on another coat. Let dry overnight, and the piece is ready for use.
Choosing a color is now easier than ever, with Express Color offering four classic wood tones and four vibrant decorator colors. Available wood tones are Oak, Walnut, Mahogany and Pecan, and contemporary colors include Emerald, Crimson, Indigo, and Onyx.
Of course, users will also enjoy the benefits of Express Color's water-based formula – low odor, fast drying time and easy soap-and-water cleanup.
"We find that one of the biggest reasons consumers hesitate to undertake staining and finishing projects is confusion when selecting the right product for the project," notes Jacquelyn Ferrara, director of marketing, Minwax. "Express Color makes it easier than ever for DIYers to experience that gratifying 'aha!' moment when they've completed their wood finishing project."
For more product information, wood finishing tips and project ideas, visit the Minwax® website at minwax.com.
The Minwax® Company is the leading manufacturer of wood finishing and wood care products. Headquartered in Upper Saddle River, NJ, with a manufacturing facility in Flora, IL, Minwax® is part of Sherwin-Williams Wood Care Products.
SOURCE The Minwax(R) Company
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