Mira Fitness Merges Fitness and Fashion at Techweek Chicago

CHICAGO, June 22, 2015 /PRNewswire/ -- After a successful Kickstarter campaign in late 2014 and positive reviews during the International Consumer Electronics Show (CES) in January, the women-led entrepreneurs at Chicago-based Mira™ Fitness are ready to strut their stuff during Techweek Chicago, June 22-28, 2015.

Mira is making a statement – both functional and fashionable – in the crowded wearable fitness device category with its unique design and user experience. The beautifully crafted tracker and bracelet, in brushed gold or midnight purple, is a personal fitness journal that doesn't sacrifice style while encouraging an active lifestyle.

During Techweek Chicago, Mira will slip its bracelet on the wrists of some of Chicago's top female tech entrepreneurs, giving them the opportunity to experience a new kind of fitness tracker – one designed by women for women to empower positive changes in health and wellness. In fact, the company will be giving the $169 bracelets away to sixteen lucky attendees throughout the week who visit the Mira booth (Merchandise Mart; Booth 3115), with drawings every hour.

"It's an exciting time to be a tech start up in Chicago," said Suzanne EL-Moursi, creative director for Mira. "Our goal is to become one of the city's next success stories, and Techweek is the perfect venue to get our mission and product in front of an influential audience that appreciates boundary-pushing companies."

With its mission to inspire people to achieve the goals that matter most to them, Mira acts as a workout buddy and best friend – one who recognizes that sometimes obstacles get in the way of fitness. Unlike other devices, Mira doesn't just track your movements and push out data. Instead, it takes your data and provides useful insights and recommendations to keep you motivated. The Mira system actually understands your fitness level and preferences and offers relevant tips, such as the best time of day for you to work out, or simple ways to keep active if you can't get to the gym.

"Mira really came to life after women across the country brought honesty, personal anecdotes and a dose of good humor to the development process," added EL-Moursi. "They told us they find it hard to fit in exercise, need motivation, and want a device that's stylish and versatile so it can be worn to work, to the gym, or out at night."

Every Woman Needs a Boost
The Mira mobile app also features unique Mira boosts – fun ways to maximize fitness. Boosts celebrate and encourage healthy choices and fit moments, no matter how small. They are simple and effective suggestions to help busy women make the most of every healthy opportunity.

"You don't always have time for a 60 minute yoga class; sometimes an inspirational boost telling you to do 20 squats before you start a quick walk does the trick," said EL-Moursi.

In addition to automatically tracking steps, distance, elevation and calories, Mira acts as a journal and allows other activities (i.e. yoga, swimming, weight lifting) and food choices to be added throughout the day.

When not worn as a bracelet, Mira can be discreetly clipped to clothing or placed in a pocket. The bracelet comes in three sizes: petite, small and medium. Mira's custom mobile app is available on iPhone® 4S and above, iPad® (3^rd Generation) and above, iPad® Mini, iPod® Touch (5^th Generation) and above, and iOS 7 and above. It will be compatible with Android devices this fall.

Mira is available now for online purchase at MyMiraFit.com.

About Mira Fitness
Mira™ Fitness is a health and fitness technology company devoted to helping real people meet their health and wellness objectives. Our user–centric offerings incorporate a balance of sophistication and approachability coupled with actionable insights that help people make the most out of their fitness routines. Our mission is to inspire individuals to achieve the goals that matter most to them.

For more information, visit mymirafit.com. Stay up-to-date by liking Mira on Facebook and following on Twitter.

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SOURCE Mira Fitness

Related Links

http://mymirafit.com