Mirrus Installs Digital Consumer Engagement Platform in American Airlines Center

Oct 26, 2010, 10:12 ET from Mirrus

HUNTERSVILLE, N.C., Oct. 26 /PRNewswire/ -- Mirrus announced today the expansion of its Mirror Image Digital Network in the American Airlines Center, home of the Dallas Mavericks and Dallas Stars, located in Dallas, Texas. The 185-unit Digital Advertising Mirror installation began this week and is set to go live on October 27, just in time for the beginning of the NBA Season.

(Photo: http://photos.prnewswire.com/prnh/20101026/CL88329 )

(Photo: http://www.newscom.com/cgi-bin/prnh/20101026/CL88329 )

Ranked third in the United States in 2009 by Billboard magazine, American Airlines Center hosts 2.7 million fans each year. Mirror Image is a robust digital advertising mirror that is guaranteed to reach each fan an average of 2.8 times, totaling 8 million impressions annually.

"We have been very selective with the business verticals and venues we have chosen for our innovative consumer engagement platform. We couldn't be more pleased to partner with the American Airlines Center which hosts more than 175 events annually and is clearly one of the nation's premier entertainment venues," said Ken Kovasala, Senior Vice President of Mirrus.

Committed to embracing state-of-the-art technology, the installation of the Mirror Image Digital Network follows new technology added to the arena over the past few years. "We strive to enhance the fan experience in every facet of the building. The Mirror Image unit delivers another high-tech interactive experience for our fans while delivering our sponsors' message in an uncluttered, welcomed environment," states Brad Mayne, President and CEO of American Airlines Center.

"Our business is built on the foundation of developing and implementing technology solutions that allow brands to effectively communicate with their consumers and it all starts with the placement of our technology in the right venues. For many reasons, the American Airlines Center was the best fit for our initial implementation in the professional sports and entertainment world," added Brian Reid, President and Founder of Mirrus.

Initially installed in collegiate football stadiums, the Mirror Image Digital network is scheduled to be installed in many professional sports venues and airports across the country. Following the American Airlines Center, Mirrus will begin its install at Chicago's O'Hare Airport later this month.

Mirror Image 2.0 and 1.5 welcomes the consumer with a digital HD brand advertisement. As the consumer engages Mirror Image, the advertisement migrates to the top left hand corner while the remainder of the screen becomes a fully functioning mirror. As the consumer walks away, the brand advertisement reverts to full screen.  Mirror Image's robust sensor measures every consumer interaction providing clients with invaluable data delivered through an automated content management system.

The value of Mirror Image has been validated through research conducted by the global leader in advertising effectiveness, Millward Brown.

To see the results follow the link http://www.mirrus.com

About Mirrus

Founded in 2006, Mirrus designs, perfects and implements innovative multimedia vehicles. When utilized in harmony, Mirrus' vehicles serve as engagement platforms for brands to effectively communicate with their consumers.

About American Airlines Center

As Dallas' premier sports and entertainment venue, American Airlines Center host over 175 events a year, including sports, concerts and family entertainment. American Airlines Center is home to the Dallas Mavericks and Dallas Stars. For more information, please visit www.americanairlinescenter.com.

SOURCE Mirrus



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