Miss Professional Nail Pairs eCommerce Launch With New Product Line

SAN LUIS OBISPO, Calif., March 22, 2012 /PRNewswire/ -- It's true, ladies. You can now get the professional nail salon look right in your home with the launch of Miss Professional Nail's online store. Through a partnership with Shopatron, the world's leading provider of retail-integrated eCommerce, Miss Professional has made their high-quality lacquers available for purchase online.

(Logo: http://photos.prnewswire.com/prnh/20101109/SHOPATRONLOGO)

A leader in the fingernail polish industry since 1984, Miss Professional decided to make the jump into online selling in response to high customer demand. Their company website always had significant traffic, but only employed a dealer locator to direct visitors to retail stores for purchase. This was effective in some cases, but put the responsibility on the customer to find a store near them that carried the brand of products they wanted.

Miss Professional then discovered a better solution. With Shopatron eCommerce, Miss Professional is able to sell directly to consumers from their website and still support their valued retail partners by simply handing them the prepaid online orders.

"Our faithful customers have been eagerly awaiting Miss' online store," said Mike Vo, VP of Miss Professional Nail.  "Shopatron was able to integrate what we needed in regards to eCommerce, but still maintain the professional and fashion-forward style of our website. And best of all, Shopatron helps us promote better distribution of our product, enabling us to reach more customers both online and in stores."

Shopatron's eCommerce solution routes orders taken on Miss Professional's website (www.misspn.com) to a local authorized dealer that has the ordered products in stock. The dealer then holds the products in-store for pickup or ships the items to the customer. Because the web has no boundaries, Miss Professional is now able to reach new customers online that may not have been able to find products in a local shop.

"In today's market, health and beauty brands like Miss Professional have a great opportunity to turn their substantial web traffic into sales," said Mark Grondin, SVP of Marketing at Shopatron. "They can use retail-integrated eCommerce not only to serve more customers, but also to further extend their distribution. We look forward to being part of their future success."

For more information about Shopatron visit ecommerce.shopatron.com or call 866-625-5050.

About Miss Professional Nail

Miss Professional is a contemporary, Los Angeles-based beauty company infusing a new creative direction in the hand and nail care industry. Specializing in high-end quality nail lacquer, Miss Professional brings lifestyle aesthetics through fashion, art and music to inspire and deliver timeless and trend-setting colors for our growing global customer base. All Miss Professional products are free of DBP, Formaldehyde and Toluene and are made proudly in the U.S.A.

About Shopatron

Shopatron is the only eCommerce solution in the world that can increase a brand's sales online, while also increasing sales through brick-and-mortar retail stores. Shopatron's retail-integrated eCommerce with distributed order management provides an innovative and flexible approach to online sales that matches the unique needs of branded manufacturers and multi-channel retailers. Founded in 2001, Shopatron works with over 1,000 brands and 18,000 retail partners across more than 40 industries. Clients include top brands such as Bosch, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, K2, Roland and Sport Chalet. The company has headquarters in San Luis Obispo, California. To learn more about Shopatron, visit ecommerce.shopatron.com.

SOURCE Shopatron, Inc.