NEW YORK, June 25, 2013 /PRNewswire/ -- MISTER, the chat, meetup, and dating app for gay and bi men, today announced that it has retained the services of Serge Gojkovich, former VP of Marketing at Grindr, and his agency, Zapamti, to lead marketing efforts and help manage growth. Gojkovich, who brings with him over 15 years of experience in marketing for an array of technology and lifestyle companies, will help lead MISTER's upcoming marketing and PR efforts around the launch of version 2.0 of MISTER.
"The depth of Serge's experience in this industry is undeniable," said MISTER CEO Carl Sander. "We're extremely confident that his expertise will help us grow the brand and become a thought leader in this space. With the upcoming launch of the new MISTER app, Serge's background will also play a significant role in our efforts to expand people's perceptions of what gay apps can be."
"I'm thrilled to be working with MISTER," Gojkovich said. "MISTER is about gay men enjoying life and having fun, but it's also about gay men who are open to something more serious and who want to build a community. Many gay men feel there is something missing from the mobile dating and gay chat app experience. I believe MISTER can become the app that gay men turn to when they want a more authentic and respectful experience."
Launched in December 2012, MISTER has 1 Million mobile and web users and has built a loyal community of people who want something more than a hookup app. Gojkovich, who left Grindr in March 2013 to found the Zapamti Agency, will work to establish MISTER as the app of choice for gay men typically 30 and older, and he will help MISTER solidify its position within the gay app marketplace.
MISTER is a leader in gay app technology. It's a location-based app that helps gay men who are grown up connect with one another in an easier, more efficient, and more meaningful way. Unlike many similar apps, MISTER offers access to users not only on mobile platforms such as iPhone and Android but also on the Web at misterapp.com. MISTER is designed for diverse men who value integrity, safety, truth, experience, and respect. Members are encouraged to follow the MISTER Code, a shared set of values designed to make the MISTER community feel welcome, healthy, and safe. To download MISTER or to learn more, visit misterapp.com or follow us @theMISTERAPP.
About Zapamti Agency
Serge Gojkovich specializes in mobile, niche marketing and the tech realm, and for more than 15 years he has been delivering results to an array of businesses, including Grindr, VisitBritain, and London and Partners. He has helped to firmly establish brands and accelerate them to No. 1 positions in their marketplace. In 2013, Serge Gojkovich founded Zapamti, a full-service agency that makes sure people know and remember brands. Zapamti specializes in mobile app development/marketing, niche marketing, and public relations/social media. With more than 50 established freelance copywriters, designers, developers, and PR agents, the Zapamti Agency helps clients successfully define their growth objectives and plan their outreach in order to enhance market presence. For more information, visit Zapamti-Agency.com.
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SOURCE MISTER App; Zapamti Agency