Mitsubishi Motors North America Names OneCommand a Diamond Care Service Marketing Provider

CINCINNATI, May 3, 2011 /PRNewswire/ -- OneCommand (www.onecommand.com), a leader in multi-channel marketing solutions for the automotive industry, today announced that it has been named a Diamond Care Service Marketing Provider by Mitsubishi Motors North America (MMNA).

OneCommand's service marketing program for Mitsubishi helps dealers increase their marketing effectiveness with service customers while also driving higher customer conversion and loyalty rates.

"We are proud to have been selected as a Diamond Care Service Marketing Provider for Mitsubishi Motors North America," said Marvin Grimm, Executive Vice President of OneCommand. "Our program is aimed at increasing service frequency, while driving marked improvement in customer response rates, satisfaction and, ultimately, the dealership's bottom line."

OneCommand's ServiceConnect program enables dealerships to easily implement targeted, multi-channel communications customized to each customer's position in the ownership lifecycle as well as their specified communication channel preferences. The ServiceConnect toolbox includes OneCommand's highly effective 'Voice of Authority' campaigns, as well as turn-key and relevant email, text messaging, and direct mail communications. OneCommand also increases customer retention by powering personal web pages (PURLs) for dealership customers.

"ServiceConnect addresses areas of particular importance to Mitsubishi dealers: driving up customer retention, encouraging repeat purchase behavior, and increasing fixed operations revenue," said Grimm. "By utilizing ServiceConnect, dealers have the tools necessary to demonstrably improve CSI and strengthen customer loyalty to both their dealerships and the Mitsubishi brand."

Key benefits of the OneCommand ServiceConnect program are:  

• A user-friendly marketing solution, with turn-key implementation, available to all Mitsubishi dealers
• Automated voice, text, email and direct mail communications delivered to the right customer, at the right time according to the consumer's unique channel preferences
• Entirely self-maintaining program, requiring no additional dealership resources
• Multi-layered support team, including in-field experts and internal customer support professionals that share Best Practice campaign recommendations to help drive additional traffic

About OneCommand

OneCommand is a leading provider of integrated and automated, personalized communications designed to streamline workflow, reduce marketing expense and generate superior customer response. Focusing on the delivery of the right message, at the right time, and through the right channel, OneCommand has rapidly expanded its market penetration by helping its clients realize significant improvements in loyalty and retention, frequency of visit and overall profitability.

Each day the Company delivers millions of personalized communications on behalf of its dealer clients — helping to expand its understanding of consumer behavior and response and extending that knowledge and expertise to make the communications of its dealer clients even more powerful.

OneCommand's proven, web-based Relationship Performance Marketing Solutions enable customers to leverage the power of their voice through a multitude of channels, including voice messaging, text and mobile messaging, e-mail marketing, live call center services, direct mail and a variety of other streams two-way streams promoting customer engagement.

By providing a seamless solution for communication from shop to buy to service and repurchase, OneCommand offers the opportunity to coordinate a unified message to customers. This approach, paired with custom automation of timely, relevant and consistent communications, has led to significant reductions in marketing expense and even greater improvements in the customer experience. For more information call Lindsay Leugers at 1.800.814.6820, email [email protected] or visit www.onecommand.com.

SOURCE OneCommand