Mitsuwa Marketplace Celebrates "Rising Tohoku Fair in LA" with Delicious Regional Foods, Cultural Performances, Craft Workshops and Mascots' Meet and Greet

Aug 31, 2015, 14:58 ET from Mitsuwa Marketplace

TORRANCE, Calif., Aug. 31, 2015 /PRNewswire/ -- The "Rising Tohoku Food Fair in LA", which celebrates the charm and cultural diversity of the Tohoku region in the Northeast of Japan, took place on August 20-23, 2015 at Mitsuwa Marketplace in Torrance. Mr. Geoff Rizzo, Councilman of the city of Torrance, and Mr. Hisaki Kagaya, Vice Major of Amori city from Tohoku Prefecture, attended the grand opening ceremony at the Japanese supermarket chain's Torrance location. This four-day event has successfully attracted several thousand visitors--children and adults--to experience a variety of events, including food displays, festival and dance presentations, interacting with city mascots from the Tohoku region, and craft workshops.

The Rising Tohoku Food Fair presented diverse and flavorful food products originating from the 6 prefectures of Tohoku. There were a variety of paper craft activities such as origami, hat making, and the writing of wishes on tanzaku, plus photo opportunities on the Mascot Character Stage with four charming and endearing city-specific mascots.

These city mascots include: Miyagi City's iconic Musubi-maru who wears a samurai costume and resembles onigiri (rice ball); Fukushima City's adorable Momorin rabbit who represents Fukushima momo (peaches) and ringo (apples); the girl mascot Hanagata Beni-Chan who wears a cherry-patterned kimono and hanagata flower hat and has hair resembling safflower; and Nebutan, an adorable boy dressed in the haneto costume worn at Aomori prefecture's world-renowned Nebuta festival.

The Festival Dance Stage has also featured regional presentations, including: the Da-te Busho-tai (samurai) performance; Aomori City's Nebuta orchestra; dances from Sendai City (Suzume), Yamagata City (Hanagasa), and Morioka City (Sansa); and appearances by various festival pageant queens.

The Rising Tohoku Fair in LA not only celebrated the culinary and cultural diversity of the Tohoku region of Japan, it also promoted awareness of the ongoing post-earthquake recovery from the Great East Japan Earthquake in 2011.

This time's Rising Tohoku Fair in LA only took place in the Torrance store. A bigger scale fair will come back in November this year with even more culinary specialties from the Tohoku region at Mitsuwa Marketplace's 3 stores: Torrance, San Jose and New Jersey.

About Mitsuwa Marketplace:
Mitsuwa Marketplace (, the largest Japanese supermarket chain in the U.S., carries a wide variety of quality Japanese groceries, general items, electric appliances, cosmetics and other products at its stores. They were established in March 1998 and currently have nine stores across the US: seven in California, one in New Jersey and one in Chicago.

Media contact:
Mandy Xu (
MIW Marketing & Consulting Group
Tel: (310) 371-8408

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SOURCE Mitsuwa Marketplace