LOS ANGELES, Dec. 19, 2016 /PRNewswire/ -- mitú, the leading digital media company bringing a Latino POV to mainstream media, announced Danny Johnson as its first Chief Marketing Officer. Johnson is a key member of the executive leadership team at mitú.
In his role, Johnson oversees mitú's branding efforts and strategic partnerships, the creative design team, and the business-to-business and consumer marketing arm to drive revenue and growth across the organization.
"Danny is an invaluable member of the mitú team. His seasoned expertise in leading creative teams and understanding of how to connect an audience to entertainment is truly unique. Our vision for mitú is to become the voice of Latino youth, Danny will play a pivotal role in achieving that goal," said Roy Burstin, Chief Executive Officer at mitú.
With decades of experience working with elite brands and franchise entertainment titles such as Nike, Disney Channel, Nickelodeon, Disney XD, Sony Pictures, Ubisoft, Sony, X-Men, Planet of the Apes, Ice Age, and Alien, Johnson brings a wealth of experience to mitú's growing executive bench.
"It's an exciting time to be at mitú. In 36 months a majority of youth in America will be multicultural, and reaching them demands new strategies. These super influencers are the cornerstone for brands who understand the power of authentically connecting with cross-cultural audiences," said Danny Johnson, Chief Marketing Officer at mitú. "I'm excited about the future of mitú. I look forward to playing an integral role in bringing the company's long-term vision to life," Johnson added.
Prior to mitú, Johnson held an executive role at 20th Century Fox and was focused on growing the reach of some of Hollywood's most coveted films. Before that, Johnson co-founded Creative Asylum, a digital marketing agency that was acquired by Modus Operandi. As Founder and CEO, he was responsible for driving alI parts of the business. Johnson reports to Roy Burstin, the Chief Executive Officer of mitú.
mitú is a digital media company that brings a Latino POV to mainstream entertainment across multiple platforms.
Our audience is the 200% - youth who are 100% American and 100% Latino - they inspire us to create authentic, culturally relevant stories. We reach a massive, cross-cultural audience who will soon be the majority of youth in the U.S. Our audience is nearly 100 million people in the U.S. each month, driving over 400 million content views and over 120 million video views monthly.
mitú is the leader in connecting brands, content buyers, and creators to Latino youth in America. Our investors include Upfront Ventures, WPP, AwesomenessTV, and Verizon Ventures. mitú is headquartered in Santa Monica, CA and has operations in New York, Chicago, Baja, México and Bogota, Colombia. For more information, visit www.wearemitu.com.