Miva Announces 26R3, Bringing Faster Storefronts, Streamlined Checkout, and Built-In Shopper Engagement Tools

Miva's latest platform release helps ecommerce merchants improve site performance, simplify purchasing, and create more opportunities to convert shoppers into customers.

SAN DIEGO, Nov. 11, 2026 /PRNewswire/ -- Miva, Inc., a leading ecommerce platform for growing businesses, today announced Miva 26R3, its latest platform release designed to help merchants deliver faster shopping experiences, reduce checkout friction, and engage shopers more effectively.

The release introduces automatic storefront image optimization, support for PayPal Fastlane, and built-in Product Reviews and Waitlists, alongside improvements to product merchandising and store management.

Faster Storefronts, Better Shopping Experiences

Speed and performance play a crucial role in the online shopping experience. With Miva 26R3, merchants can deliver faster, more responsive storefronts without additional manual optimization work.

New automatic image optimization in PageBuilder generates appropriately sized images for desktop, tablet, and mobile experiences, helping storefronts load efficiently across devices.

Additional PageBuilder performance improvements make product browsing smoother, with enhanced loading behavior for product lists, filtering, sorting, and pagination. These updates create a more consistent shopping experience.

Streamlined Checkout with PayPal Fastlane

Miva 26R3 introduces PayPal Fastlane support for eligible merchants using MivaPay, helping returning online shoppers complete guest checkout with only a few steps.

Shoppers can identify themselves using their email address and access previously saved shipping and payment information through a secure verification process. This reduces manual data entry and helps merchants provide a faster, more convenient checkout experience.

More Ways to Engage Shoppers and Capture Sales

Miva 26R3 brings two valuable shopper engagement capabilities directly into the core platform: Product Reviews and Waitlists.

With built-in Product Reviews, merchants can collect, manage, and display customer feedback to help shoppers make more informed purchasing decisions. Automated review requests and approval workflows make it easier to encourage participation while maintaining control over published reviews.

Native Waitlists help merchants capture interest in out-of-stock products. Shoppers can subscribe to receive notifications when items become available again, giving merchants an opportunity to reconnect with interested customers and recover potential sales.

Both capabilities build on existing Miva functionality and maintain compatibility with merchants already using the corresponding modules.

Greater Control Over Merchandising and Order Protection

The release also expands the tools merchants can use to present products and manage their businesses.

New PageBuilder product badges and flags make it easier to highlight items that are new, on sale, featured, or in stock. Additional swatch styling options give merchants greater flexibility to create consistent, visually engaging product experiences.

Miva 26R3 also introduces additional order protection flexibility through UPS InsureShield Self-Coverage, providing eligible merchants with another option for managing shipment protection.

Continuing to Advance Modern Commerce

"Merchants need more than powerful technology. They need tools that make it easier for customers to shop and easier for their businesses to grow," said Keifer Hunniford, Chief Product Officer. "With 26R3, we're continuing to eliminate areas of complexity while delivering meaningful improvements to the shopping experience from faster page loads to simpler checkout and better ways to stay in touch with shoppers."

Miva 26R3 reflects the company's ongoing commitment to helping merchants create high-performing ecommerce experiences while simplifying the technology behind their businesses.

Miva 26R3 is available immediately to all Miva customers.

For additional information about Miva 26R3 and its new capabilities, visit Miva 26R3 Release Notes.

About Miva

Miva is a leading ecommerce platform for mid-market and enterprise businesses that require flexibility, scalability, and control. For more than 25 years, Miva has helped merchants build sophisticated commerce experiences while streamlining operations, accelerating growth, and improving profitability through intelligent commerce technology.

SOURCE Miva, Inc.