Mixpo Expands Dynamic Suite for Online Video Advertisers

Innovative Tools Remove Complexity, Time and Cost Barriers to Dynamic Online Campaigns

Oct 11, 2010, 09:00 ET from Mixpo

SEATTLE, Oct. 11 /PRNewswire/ -- Mixpo, a dynamic video advertising provider, announced today the expansion of its Dynamic Suite with new tools that make it easy for advertisers to integrate online campaigns with their television efforts, target ads effectively, and increase viewer engagement.

"Historically, delivering dynamic messaging online has been very complex, but with our Dynamic Suite advertisers can develop impactful, in-banner video ads simply, quickly and much more cost-effectively," said Anupam Gupta, President and CEO of Mixpo. "Now advertisers can combine display media scale and the power of dynamic creative to achieve reach, relevance and response, ultimately removing the barriers for TV advertisers to move online."

Building on Mixpo's existing dynamic capabilities, the Dynamic Suite provides five new tools that enable advertisers to create high-impact, in-banner video ads that deliver the right message to the right audience at the right time, without the waste of traditional online campaigns:

Demographic Targeting: Advertisers can easily tailor campaign messaging and creative to viewers based on age and gender through a single ad tag for the highest impact.

Day Parting: To enhance the timeliness of an ad, day parting automatically rotates and serves different ads according to the time of day and day of the week.

Message Sequencing: With message sequencing, advertisers can serve multiple ads in a designated order to convey a broader story or branding message in an online campaign. Ads can be served to a specific user based on the ads they have previously viewed to extend campaign reach, impact, and appeal.  

Real-time Feeds: To make ads more relevant and entertaining, special Flash overlays can be incorporated to deliver real-time data such as interest rates, Twitter feeds and news updates.

Auto Creative Optimization: Auto creative optimization helps advertisers learn what ads work best in the course of a campaign and adjust accordingly. By rotating ads to automatically optimize for the best performing creative over time, advertisers can reduce manual monitoring and maintenance, maximize response, and improve campaign ROI.

eMarketer predicts that online video advertising will grow 48 percent in 2010, with spending to reach $1.5 billion. Adopting functionality that is essential for television advertising, Mixpo's Dynamic Suite helps advertisers harness the power of dynamic messaging while leveraging existing television assets, to align media planning and eliminate the expense of traditional rich media technologies.

About Mixpo

Mixpo is the leading provider of dynamic video advertising solutions for media companies, agencies and advertisers.  Transforming online display into dynamic video advertising, Mixpo bridges the power of TV to the relevancy and accountability of the Web. Mixpo's solution is a combination of a highly interactive video ad unit, a dynamic decision-making engine and an easy to use campaign management console. The result solves real marketing problems and simplifies the process of delivering the right message to the right audience at the right time. To find out more about Mixpo, visit www.mixpo.com.

For media inquiries, contact:

Julie Nicholson

Weber Shandwick for Mixpo