SEATTLE, Sept. 15, 2011 /PRNewswire/ -- Today Mixpo (www.mixpo.com), a video advertising technology provider, launched the Mixpo SmartVideo™ platform to help publishers, ad networks, agencies, and brand advertisers create and deliver audience-tailored, interactive video ads across any screen and in any ad format. Introducing in-stream ads to its roster of services, Mixpo is the first to enable real-time versioning of interactive video ads for in-stream, in-banner, in-app and mobile web.
"Advertisers need a way to extend video campaigns across all ad formats, while ensuring the content is still tailored for the individual viewer. We already have seen many powerful use cases of this technology from better product recommendations to localized campaigns that drive foot traffic to retail outlets. Dynamically customized creative is the next step in the evolution of video advertising, and Mixpo SmartVideo is helping advertisers accomplish this easily by eliminating many of the traditional challenges, such as technology fragmentation," says Mixpo President and CEO Anupam Gupta.
Mixpo SmartVideo automatically tailors a video ad as it is served to be relevant for the intended viewer, regardless of device or ad format. Now, advertisers can deliver more targeted calls to action, creative, messages, product recommendations, and promotions to increase consumer awareness, consideration, and action. Mixpo creates video ads with the interactivity of websites and apps to spur consumer engagement. Advertisers can add store directions and hours, coupons, market intelligence surveys, Twitter feeds, video selectors, product inventory information, images, and sign ups into ads.
"We work with global brands that demand the latest technology to create engaging, relevantly-versioned video ads and brand experiences for a multitude of diverse audiences," said Liz Ross, President of Mediabrands. "Mixpo enables us to offer seamless localized video ads in a scalable way that creates more meaningful connections with local customers."
The new SmartVideo platform leverages Flash as well as HTML5 technologies and is compliant with IAB standards for VAST, VPAID, and rich media. Mixpo's unique player maintains the integrity of its interactive and dynamic elements in any video environment. The Mixpo SmartVideo platform is widely accepted in display inventory, and is certified and running on many leading video ad networks and exchanges in the US including the Adap.tv Marketplace, BrightRoll, and Value Click for in-stream ad units. Networks can tap into the new platform to provide a simple and scalable product on top of their existing media offerings that delivers greater value for customers. SmartVideo Ads run within both short-form video, such as news clips, and long-form video like TV shows and movies. Incorporating the latest ad selection technology, SmartVideo AdOptions also gives consumers the ability to choose which video ad they want to watch or the option of completing a survey.
Mixpo is also working with leading publishers, including Yahoo!, to incorporate SmartVideo into their media and brand solutions to enhance the value of their existing ad inventory.
"Mixpo delivers personalized ads that are cost effective and easy to implement across multiple screens," said Toby Gabriner, President of Adap.tv. "When combined with the scale of the Adap.tv Marketplace, it's a powerful solution for advertisers."
"We're dedicated to providing agencies and advertisers with the latest, most effective video advertising solutions together with targeted, unparalleled reach through our vast network. Mixpo is helping us to do that," said Lewis Rothkopf, Senior Vice President, Network and Exchange, BrightRoll.
Mixpo's SmartVideo Advanced Analytics provides engagement and deep targeting insights to measure and improve campaign performance.
Mixpo is a video advertising technology provider that enables publishers, ad networks, and agencies to easily deliver dynamically tailored, interactive video ads that are customized for unique audience segments. Mixpo's SmartVideo Advanced Analytics provides automatic multi-variate testing and deep insights for marketers wanting to assess and hone campaign performance. Headquartered in Seattle, Mixpo serves, manages, and enables hundreds of millions of video ad impressions and thousands of campaigns simultaneously each month throughout the U.S. across in-stream, in-banner, mobile and in-app advertising platforms. To learn more, visit www.mixpo.com.
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Weber Shandwick for Mixpo