MLBAM, Experience Partner to Deliver Mobile Seat & Experience Upgrades

Technology Integrated into At The Ballpark for iPhone and Android

Mar 13, 2013, 08:06 ET from MLB Advanced Media, L.P.

NEW YORK, March 13, 2013 /PRNewswire/ -- MLB Advanced Media, L.P. (MLBAM), the interactive media and Internet company of Major League Baseball, and Experience (, the fan experience mobile technology company, today announced a partnership to deliver seat and experience upgrade technology at participating ballparks.

The Arizona Diamondbacks, Atlanta Braves, Minnesota Twins and Oakland Athletics will be the first clubs to launch the service in April. During the 2012 season, the Braves, Experience and MLBAM successfully piloted a test of the mobile seat upgrade feature at Turner Field.

This upgrade integration will be among a host of new features available with the Opening Day update to At The Ballpark, a free app for iPhone, iPod touch and Android smartphones developed by MLBAM allowing fans to check-in and manage their personal experiences at all 30 Major League Baseball ballparks. It also joins expanded use of Passbook delivery for online ticket purchases as MLBAM continues its commitment to offer fans the most convenient mobile ticketing technology.

MLBAM and Experience collectively will leverage their industry-leading technologies to deliver a seamless process from within At The Ballpark, including accurately identifying the most desirable seat and experience for each fan, visualizing up-to-the-moment available inventory and completing the upgrade purchase through a safe and reliable mobile-optimized system.

"Our fans have shown a growing demand for mobile ticketing opportunities and this collaboration with Experience will help further meet those expectations with a scalable, fan-friendly solution to personalize their ballpark experiences right from their personal devices," said Noah Garden, executive vice president, revenue, MLBAM.

Tripp Rackley, chief executive officer of Experience, stated, "Together with MLBAM, we will leverage the extreme success and scalability of At The Ballpark to ensure fans have a seamless way to enhance their fan experiences and return to more games on a more frequent basis."

Originally launched last year, At The Ballpark offers mobile ticket purchases, check-in, sharable social media functionality, interactive maps, offers and rewards, favorite ballpark customization, directions and parking information and mobile food ordering at select ballparks.

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About MLB Advanced Media
Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball's Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and Internet company of Major League Baseball. MLBAM manages the official league site,, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. offers fans the most complete baseball information and interactivity on the web, including up-to-date statistics, game previews and summaries, extensive historical information, online ticket sales, baseball merchandise, authenticated memorabilia and collectibles, fantasy games, live full-game video streaming and in-progress and on-demand highlights, live and archived audio broadcasts of every game, Gameday pitch-by-pitch application, around-the-clock hosted and specialty video programming, complete blogging capabilities and the award-winning suite of At Bat mobile applications. MLBAM powers more live events on the Internet than any other website in the world.

About Experience
Experience is an Atlanta-based technology company dedicated to ensuring fans have an incredible time at live events. With Experience, fans can easily upgrade their seats and participate in other unique game day experiences all from their mobile device at sporting or other live events.  Experience is available today with professional and collegiate sports teams nationwide.  To find out if your favorite team offers Experience, visit or follow us on Twitter @ExpApp.

SOURCE MLB Advanced Media, L.P.