LAS VEGAS, May 25, 2012 /PRNewswire/ -- On Saturday night at the MGM Grand in Las Vegas, undefeated UFC fighter Stipe Miocic will be pitted against undefeated Shane Del Rosario. This bout is sure to be a crowd pleaser, but it will not be the only thing that people will be talking about. As Stipe Miocic and his team approach the ring, they will be accompanied by his latest sponsor's product: the ICE Block Cooler. Stipe and other MMA fighters have quickly recognized that the tag line, "It's COOLER than your cooler!" is correct and have joined the company to help accelerate this new trend.
When summer rolls around this year, the ICE Block Cooler will be popping up all around the country. This product is a cooler cooler design that fits in a freezer or fridge and features a cool blue glow when the power is turned on. It is filled with a special thermal freezing liquid that is sealed into the body of the cooler. Amazingly, it even keeps drinks like soda and beer colder than ice right down to their freezing point of 28F. Any common beverage can be placed into the cooler and it will lightly grip the container and keep cold in. One look at this new party cooler and it becomes apparent that it is the coolest cooler around both literally and figuratively.
Stipe Miocic also decided to become a partner in ICE Block Limited, the company that produces this revolutionary new six-pack cooler because of the cause that they support. The inventor of the ICE Block Cooler™ designed the product to "Light It Up Blue" in honor of his six-year-old son's journey towards beating autism. Their goal was to design a profitable product that could help carry this message to the masses. In order to do this, they needed to create a product that would both light it blue and that people would actually want to own. The inventor said, "Once we stumbled upon the combination of a clear plastic cooler and blue LED lights, we knew we had the perfect product for our cause." They hope that this cooler will become this summer's trendy product and work its way into many American households. Later, when changing batteries, the purchaser will see the imprinted autism logo and realize that they too can be a part of "Light It Up Blue," the autism awareness campaign. The expectation is that the social nature of this product will help spread this message to a large portion of the population. They anticipate that the cooler will get people talking about their experiences and, through the sharing of information, it will help advance both the party experience and the autism community. Check out Saturday night's fight and make sure to keep an eye out for the ICE Block Cooler.
Contact:
Michael Leister
ICE Block Limited
419-788-9200
[email protected]
http://www.IceBlockCooler.com
This press release was issued through eReleases® Press Release Distribution. For more information, visit http://www.ereleases.com.
SOURCE ICE Block Limited
Share this article