MM&M and Klick Health co-curate creative playground at Cannes Health Lions

CANNES, France, June 15, 2017 /PRNewswire/ -- Medical Marketing & Media, the leading media brand for pharmaceutical, biopharma, and medical device marketers, is co-curating a unique experience at the Cannes Health Lions Festival, which opens on Saturday, June 17^th.

The MM&M Creative Playground, curated by Klick Health, will host inspiring and relevant interactions and content sessions throughout the two-day event, geared to driving innovation in healthcare marketing.

The venue is the Haymarket cabana, which is located just a few feet away from the red-carpeted Palais steps.

Featured speakers:

• Bjarke Ingels, Acclaimed Architect & Cultural Innovator
• Platon, Award-Winning Photographer and Founder, The People's Portfolio
• John McCarthy, VP of digital, AstraZeneca
• Shwen Gee, head of digital strategy and global clinical operations, Biogen
• Vic Noble, VP, head of marketing for ophthalmics, Shire
• Ali Parsa, CEO of Babylon Health
• John McCarthy, VP Global Digital, AstraZeneca
• Yan Fossat, VP Labs, Klick Health

Chilean street artist Dasic Fernández and DJs Hannah Bronfman and Brendan Fallis will be performing live at the cabana.

Sessions include:
AI: SCIENCE FACT, NOT SCIENCE FICTION
Breakthrough the buzzwords, and explore the current state of artificial intelligence.

GETTING TO 'YES'
In-house pharma executives discuss the challenges of selling ground-breaking creative strategies to corporate leaders.

CREATIVE INNOVATION: HOW TO COME OUT WITH COOL SH*T?
Don't just make waves, make stuff. Klick's Yan Fossat will explore the innovative, creative processes that will be a differentiator for the future of the industry.

MM&M"s editor-in-chief, Marc Iskowitz, and Executive Editor Jaimy Lee will be co-hosting the sessions at the cabana, and conducting numerous live and video interviews on site.

About MM&M

MM&M, first published in 1966 as Medical Marketing & Media, is the media brand of record for pharmaceutical marketing and commercialization, delivering the most balanced and relevant coverage of its subject matter. 

The 50-year-old business title produces an essential mix of online breaking news and analysis combined with monthly print features — timely, objective, original editorial content for an executive audience of leaders and thinkers who work in pharma, medical device, diagnostics and greater healthcare marketing.

About Klick Health

Klick Health is the world's largest independent health marketing and commercialization agency. Named MM&M's 2016 Large Agency of the Year, Klick is laser-focused on creating solutions that engage and educate healthcare providers about life-saving treatments and help inform and empower patients to manage their health and play a central role in their own care. Every solution hinges on Klick's in-house expertise across the commercial universe—strategy, creative, analytics, instructional design, user experience, relationship marketing, social and mobile. Follow Klick on Twitter at @KlickHealth.

For more information or to RSVP for the event contact The Haymarket at Cannes Team at: [email protected] or www.haymarketatcannes.com

SOURCE Medical Marketing & Media

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