MMP (USA) Announces Global Media Strategy with kathy ireland Worldwide®

LOS ANGELES, Jan. 21, 2015 /PRNewswire/ -- MMP (USA) announced an agreement to produce television programming, which will provide an essential way for established brands, as well as emerging ones to connect with their customers.

"We are extremely excited and proud to forge this new relationship with kathy ireland Worldwide® (kiWW®). In today's multi-channel media landscape, this global partnership allows brands to share their message on a global platform with a global business icon, Kathy Ireland," said Thomas W. Clynes, CEO and Executive Producer of MMP. kathy ireland Worldwide® is one of the most powerful and successful brands in the world. To partner with kiWW® allows our featured brands the opportunity to broaden and expand their reach in an influential way. In a time when people are looking for alternative messages and 'Omni channel retailing,' this opportunity enables emerging and worldwide business leaders alike to tell their story their way, unfiltered." 

Production of the series, 'Worldwide Business with kathy ireland', begins in January 2015 in Los Angeles, California. The series, which will appear on Fox Business Network, as paid programming, in the United States and Bloomberg International globally, will be hosted by Ireland and will feature brand executives from multiple industries communicating their innovations and successes. 'Worldwide Business with kathy ireland', begins airing in Spring 2015 on business networks around the globe as sponsored programming.

"Our relationship with Tom and the executive team at MMP is extraordinary. In the shifting landscape of customer connection and media trends, every company must be able to share their truth in an unfettered and inspiring way. Worldwide Business is the superior program for this dialogue. The materials produced are being repurposed and extended in social media to explain a brand message in compelling ways," says Kathy Ireland, CEO and Chief Designer of kathy ireland Worldwide®.

"We are delighted to collaborate with these leaders. Our company is pleased to join MMP as sponsors of multiple programs for our company and our clients. We believe in this great organization. We look forward to a powerful alliance with this genius team," adds Kathy.

The agreement between MMP and kiWW® was brokered by Stephen Roseberry, President of kathy ireland Worldwide®, Tom Hoberman counsel for kiWW®, William Morris Endeavor and Tom Clynes of MMP. 

"Worldwide exposure with credibility is key to launch and success. Development of programming which guarantees distribution to create such exposure of new product ideas and services for all size companies from start ups to Forbes 500, has been the cornerstone of our production firm and has provided thousands of brands the opportunity to share their message across many mediums. Collaborating with Kathy Ireland and her global empire, kiWW® will allow our featured brands the benefit of strengths, capabilities and credibility of kiWW®, further accelerating their brand awareness amongst their target audience," states Adam Dubner, President and Chief Marketing Officer of MMP (USA).

About kathy ireland Worldwide®

Founded in 1993, the kathy ireland Worldwide® brand, celebrates a lifestyle. The missions of "…finding solutions for families, especially busy moms™," "…finding solutions for people in love™," and "…finding solutions for business people™,"  translates to all kiWW® collections, including: fashion, fine jewelry, intimate apparel, accessories, weddings, home, office and more.

kiWW's unique capability to design and translate fashion trends for all markets and price points allows it to develop product for a wide variety of customer tastes. Listed as the 28th most powerful brand globally by License Global Magazine, with annual merchandise sales of $2 billion, according to Forbes Magazine, the success of kathy ireland Worldwide® is the result of teamwork and dedication. According to Fairchild Publication, Kathy Ireland is one of the 50 most influential people in fashion.

Kathy and kiWW® support many non-profits including; YWCA Greater Los Angeles, Dream Foundation, Providence Educational Foundation, 911 for Kids/AEFK, Elizabeth Taylor AIDS Foundation and the St. Jude Children's Research Hospital.

As a powerful advocate for Israel, Kathy has spoken out for the American Israel Public Affairs Committee (AIPAC) conference, with global leaders, including, Prime Minister Benjamin Netanyahu, President Shimon Peres and President Barack Obama. Kathy is a member of WIZO, and is honored by the ADL and the JNF.

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SOURCE MMP (USA)