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MNG Brands Expands Wellness Portfolio with Acquisition of WellBeing Brewing Company


News provided by

MNG Brands

Feb 27, 2025, 12:13 ET

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MNG Brands x WellBeing
MNG Brands x WellBeing
Left to Right: Allie Faver, General Counsel; Jason Brandl, COO; Jeff Stevens, WellBeing Founder; David Palatnik, President; Brian Jenkins, CFO; Dafna Revah, Vice President
Left to Right: Allie Faver, General Counsel; Jason Brandl, COO; Jeff Stevens, WellBeing Founder; David Palatnik, President; Brian Jenkins, CFO; Dafna Revah, Vice President

ST. LOUIS, Feb. 27, 2025 /PRNewswire/ -- MNG Brands, owned by MNG 2005 Inc., the parent company of CBD Kratom, has acquired WellBeing Brewing Company, a leader in the non-alcoholic beer market. This acquisition expands MNG Brands' wholesale offerings and strengthens its position in alternative wellness and functional beverage distribution.

WellBeing Brewing Company, known for its award-winning non-alcoholic beers, will retain its brand identity while benefiting from MNG's operational resources and expertise. The acquisition opens new wholesale opportunities and further positions MNG Brands in the rapidly growing $11 billion non-alcoholic beverage market.

As part of this expansion, WellBeing, under MNG Brands, will launch a new line of infused beverages, including THC-infused beverages, leveraging MNG's expertise in alternative wellness. These products will complement WellBeing's portfolio, offering consumers more functional beverage options for relaxation and overall wellness. With demand for functional and alcohol-free beverages rising, this move strengthens MNG Brands' footprint in a high-growth market.

"MNG Brands is driving the future of wellness with innovative, high-quality beverage alternatives," said Dafna Revah, VP of MNG 2005 Inc. "By integrating our wholesale networks and expertise, we're expanding access to diverse wellness solutions that meet evolving consumer demands."

"WellBeing has always been about quality, flavor, and wellness," said Jeff Stevens, WellBeing's founder. "Joining MNG Brands gives us the resources to scale, fulfill more orders, and introduce new products to market."

The Hawkeye Capital Markets team of Beech Hill Securities, Inc. acted as the financial advisor to MNG Brands for this transaction.

About MNG 2005 Inc. and MNG Brands

MNG 2005 Inc. is the parent company of MNG Brands, a leader in wellness-focused retail and product brands. Its flagship brand, CBD Kratom, is the largest privately owned CBD and Kratom retailer in the U.S., with over 50 locations across Chicago, Dallas, Houston, New York, Philadelphia, and St. Louis. CBD Kratom is also the official CBD and Kratom partner of the United Football League, reinforcing its industry leadership.

Through MNG Brands, the company partners with wholesale distributors and retailers to bring high-quality functional wellness products to market. For more information, visit mngbrands.com.

About WellBeing Brewing Company

WellBeing Brewing Company is a pioneering non-alcoholic beer brand dedicated to quality, health, and happiness. By crafting delicious non-alcoholic beers, WellBeing supports consumers seeking balanced lifestyle choices without compromising taste. WellBeing is committed to expanding its presence and making great-tasting non-alcoholic beverages more accessible. For more information, visit wellbeingbrewing.com.

SOURCE MNG Brands

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