NEW YORK, June 25, 2015 /PRNewswire/ -- Mobext, the mobile business pure player of Havas Group, and Mobile Network Group announce today the signing of a global partnership between Mobext, the largest mobile agency, and Shazam, one of the world's most popular mobile apps. The deal will provide clients around the world with direct access to best-in-class, innovative marketing technology solutions.
The agreement will provide Mobext with priority access to Shazam's product roadmap, sharing and exchanging data for global retargeting and profiling. Shazam will provide Mobext with specific clusters created to deepen the understanding of mobile consumer behavior, as well as access to proprietary music prediction models. In addition, the agreement covers product training and sharing of best practices across all Mobext offices globally, with a particular focus in the US in the LATAM region. The partnership will be led by Mobile Network Group, Shazam's long-term partner for over 5 years in France and Europe.
The global partnership grew out of several concrete examples of client success with Havas Group agencies:
- AXA -- In order to increase awareness and increase application downloads, AXA pushed a TV campaign onto second screens with Shazam and earned 300 000 downloads of their application.
- CARREFOUR -- To reposition TEX as a textile brand in the hearts of today's consumers, Carrefour extended their TV campaign through Shazam music identification and drove approximately 300 000 interactions: a world record.
- PEUGEOT -- With a TV spot, Shazam recognition and a mobile site, Peugeot launched its Peugeot 108 in an innovative way that delivered 145 000 downloads.
Marco Rigon, Global Head of Mobext states:
"Mobext has been among the first agencies to truly understand the power of mobile to reinforce campaigns and build relationships via second screen solutions. We have been able to offer our clients marketing operations that create real business results time and time again. With this agreement with Shazam, we continue to gain momentum with new technologies, driving solutions that use data to amplify clients' business."
Rich Riley, CEO of Shazam adds:
"Shazam has positioned itself among the top 5 most downloaded and used applications globally. Through our agreement with Mobext and Havas Group, we are reinforcing our relations with a global communications actor who is able to lead the wave of data and understand the strong link between music consumers and global brands."
About Shazam
Shazam is one of the world's most popular apps, used by more than 100 million people each month to magically connect to the world around them. Building on its pioneering leadership in music identification, Shazam now helps people discover, interact, and share video, audio, or printed content on TV, radio, movie screens, magazines, newspapers, packaged goods, and retail stores. For more information, visit www.shazam.com or follow us on Twitter @shazam. Shazam Media enquiries: [email protected]
About Mobile Network Group
A leader in their market, Mobile Network Group is the first marketing, technology and mobile advertising company listed on the stock exchange in France, founded in 2011 and overseen by Paul Amsellem. They are an independent Mobile Adnetwork, among the leading in Europe, with 71 millions unique visitors across their agencies MBrand3, Mperf and madvertise Media, in Germany and in Italy, representing over 100 premium publishers in Europe. http://www.mobilenetworkgroup.com
About Mobext
At Mobext, we believe that mobile is business. With an estimated 69.4% of the global population connected through a mobile phone in 2017*, mobile is no longer just another media, it's become a powerful industry. Mobext imagines tomorrow's experiences today, connects people and brands, and impacts our client's business. Through a holistic suite of mobile services – Strategy, Design & Development, Media and Analytics -- we create engagement through creativity and relevancy through personalization. Mobext, a subsidiary of Havas Group, has over 100 seasoned mobile experts in offices across more than 35 countries around the globe, making it the largest mobile agency on the market. http://www.mobext.com and @Mobext
*eMarketer report "Worldwide Mobile Phone Users: H1 2014 Forecast and Competitive Estimates," January 2014
SOURCE Havas Media Group
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